The Full Force Ads Programmatic Platform utilizes elemental data to expand audiences through advanced signal amplification methods. Because the Full Force Ads platform employs unstructured data, we understand the exact data elements that led to a successful conversion and replicate those elements to develop highly accurate look-a-like models.
The Full Force Ads Programmatic Platform is the only programmatic marketing platform with its own classification engine. Our data network crawls and categorizes sites to enable the following unique capabilities.
Keyword Contextual: Create your contextual category by uploading keywords that categorize the pages where you want your ad to appear. Bid, report, and optimize based on each keyword to attain optimal performance. The industry’s only keyword contextual offering that allows reporting of keyword performance and bidding and doesn’t not focus on websites in specific channels or “segments”.
Category Contextual: Target your ads to pages that are classified by one or more of 300 contextual categories defined by the Internet Advertising Bureau (IAB). Gain visibility on how each contextual category performs and optimize to CTR, CPC, or CPA.
Combined Contextual: Solely target pages which contain your selected keywords and have been classified into one of your chosen categories. Combination targeting works excellently for targeting keywords with multiple meanings.