GeoFencing is a new technology that allows advertisers to create virtual fences around specific locations to target their ads at nearby people. Companies like Starbucks and McDonald’s have used this method to promote their products. Advantages and Disadvantages There are several advantages to using geo-fencing as opposed to traditional advertising methods. First, geo-fencing is much […]

Using Google's Tag Manager makes life easy for marketers and takes the pressure off developers. Why? Marketers can put items on their websites without the need to get a developer involved. However, there are some items that you need to be aware of and processes you should follow. Most marketing team members want to just […]

The best way to make sure you're seeing the emails you want in your inbox is to whitelist them. This will protect them from overzealous spam filters and ensure that only the right ones send to your inbox. You can't simply rely on email providers like Gmail and Outlook to win the spam war for […]

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