Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to suitable viewers.
Contextual Targeting Options
Keyword Contextual Targeting: Create your own custom contextual category by uploading keywords that define the pages where you want your ad to appear. Bid, report, and optimize based on each keyword to attain optimal performance.
Category Contextual Targeting: Target your ads to pages that are classified by one or more of 300 contextual categories defined by the Internet Advertising Bureau (IAB). Gain visibility on how each contextual category performs and optimize to CTR, CPC, or CPA.
Keyword/Category Contextual Combination: Solely target pages which contain your selected keywords and have been classified into one of your chosen categories. Combination targeting works excellently for targeting keywords with multiple meanings
Full Force Ads Advantages
Keyword Level Performance: Full Force Ads’ keyword contextual targeting allows you to target pages containing competitive product terms, brand terms, and other highly relevant phrases that drive improved performance and direct your ads to relevant consumers.
Multiple Options: Get as granular as you like with specific keywords or keep it high-level based on categories—balance reach and performance to meet the goals of your specific campaign.
Complete Transparency: Learn how each keyword and category perform and use that insight to improve existing and future campaigns.
Massive Scale: Use contextual targeting across all the major real-time bidding exchanges.