GeoFencing
Location Based Advertising
GPS geolocation delivery of mobile advertising.
Pinpoint target audience based on precise areas.
How Can You Use Geofencing Marketing
Tradeshows & Events
A new way to target your customers with an ad as they’re en route or at the actual site of their favorite events, such as concerts, trade shows, and sports games.
Competitors
Serve ads to your competitors' customers by targeting their locations, and you can win new customers for your business.
Households
Addressable allows you to quickly fence up to 1 million US addresses without the need to manually draw a single fence.
Buildings
Use Geofencing to target nearby locations including traffic, building, and even your own location to perform customer loyalty marketing.
How Geofencing Advertising Works
A virtual geofence is created around the geographical location of a venue, creating an area in which to target ads to consumers who will be at the particular location during a specific timeframe.
When people enter a geo-fenced location during a set timeframe, they are added to an audience that can be later targeted following the event.
As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
Customers can see those ads up to 30 days after they have been captured in a fence
Geofencing advertising is the answer for people that need to target a collection of people that are at an event and get better reach for their ad dollars rather than just focusing on postal codes or city-centric targeting like Salt Lake City, San Francisco, Dallas, or New York.
Location-Based Advertising (GeoFencing)
Our geofencing technology does not require any beacons and allows our customers to target people based on their real-world activity and where they visit. We are able to create geofences where you're trying to find customers.
You can fence a tradeshow event or a particular building, such as your competitors. This allows you to serve ads based on where someone is or where they had been. Unlike other technology, we can serve ads 30 days AFTER they have left a fence if you found them there when they visited there.
Are Ads creating walk-in customers to my store, restaurant, car dealership, etc.?
Our geo technology allows us to not only find people in specific places, but it can also tell you if someone has walked into your locations. We have the power of conversion zones, which means we can tell if someone walked in and where they came from.
Target 100 To 1,000,000 Home Addresses With Laser Precise Addressable Geofencing
Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.
Highly Precise – Targeting is based on public land records and plat line data information to maximize the precision of addresses being targeted. Up To 90% Match Rate
Highly Scalable – From 100 to 1 million home addresses and business addresses can be targeted per campaign.
Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uptick in foot traffic to the advertiser’s location.
Multiple Creative Formats Available – Advertisers can take advantage of all ad formats, static, HTML 5, native, video ads, OTT/CTV ads with addressable geofences.
More Accurate Compared to IP Targeting – Addressable geofencing is far more accurate than IP targeting alone as you can match on their address and not need to discover an IP address. Addressable has about a 90% match rate.
The Full Force Ads Advantage
The most advanced location based mobile advertising based on people’s physical activities and the places they go. Our geo fencing technology allows for advertisers to reach users wherever they go beit your competitor’s locations, your own store front, or events they attend. With our precise polygon tracking, we can target actual buildings (not just entire blocks) where your ideal audience frequents.
We pride ourselves on our geofencing capabilities. No other technology exists that allows for such granular targeting and audience building.
Key Geofencing Benefits
Customers only need to have locations services turned on their mobile devices. No other requirements are needed.
You can mass import and export your address list.
Target location visitors or event attendees from when they are standing there up to 30 days later.
Most customers (90%) have location services turned on their phone since they are using weather and map technology.
Target customers that visit a location or commute through any geofenced location.
Use custom shapes and sizes to create a truly unique set of localized fences, building your personal unique audience.
Serve ads across the 1,000,000 App’s Full Force Ads has access.
Our technology relies solely on a customers location services and requires no old fashioned beacons.