Using Google's Tag Manager makes life easy for marketers and takes the pressure off developers. Why? Marketers can put items on their websites without the need to get a developer involved. However, there are some items that you need to be aware of and processes you should follow. Most marketing team members want to just put a tag in and hit publish, but you should have someone the has experience do this and test it. Before you push publish, push review and make sure it doesn't kill your website. For most smaller companies the person that approves is the same as the person that put the tags in the system. But in larger companies, a responsible developer should be the one that publishes tags that marketers put in. With that said, here is a step-by-step guide on how to put our site retargeting tags into your tag manager and push them live to your website. If you have any questions please contact our support team!