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Programmatic Platform


Our flagship offering, the Full Force Ads Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Full Force Ads, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising.

Using Full Force Ads, marketers can:

  • Create custom audiences with pinpoint accuracy

  • Optimize audiences in real-time for maximum campaign effectiveness

  • Expand audiences instantly with precision at scale

  • Understand audience behavior with elemental insights

Full Force Ads enables marketers to target, optimize, and report on display campaigns at the individual dataelement level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste.


Full Force Ads is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Full Force Ads develops proprietary unstructured data technologies including:

Demand Side Platform (DSP) 

Reach new levels of CPA, CTR, and CPC performance by leveraging element level optimization on your direct response and branding campaigns. Gain deeper audience insights into your prospects.

Data Management Platform (DMP) 

Easily collect, integrate, and manage your 1st party and 3rd party data. Maximize the value of your data by keeping it unstructured instead of aggregating it in pre-packaged segments.

Supply Side Platform (SSP) 

Maximize the value of your inventory by pairing it with unstructured, intent-based data and detailed contextual analysis. Maintain control across all your sales channels.