Reach searchers more often and effectively with Full Force Ads’ keyword-level search retargeting. Full Force Ads’ keyword-level search retargeting enables advertisers to combine the effectiveness of online search with the reach and brand impact of display advertising. Intent data captured while a user searches on websites is generally the most effective targeting data available. Using search retargeting, advertisers can target prospects with display ads based on the searches they perform across the web.
Full Force Ads Advantages:
Keyword Level Bidding, Reporting, and Optimization: Full Force Ads offer complete visibility and control for each keyword targeted. In search marketing, the ability to vary bids for each keyword is a must to achieve optimal results.
Variable Recency: Full Force Ads enables varying targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within the last 15 seconds, 15 minutes, or 15 days. Recency is a significant factor in optimizing CPA, CTR, and CPC goals.
