Weighted actions allow you to adjust the value of different types of conversions. Full Force Ads defaults to counting clickthrough and viewthrough conversions,both online and offline,equally. However, if you decide to count one less than the other, the weighted actions adjust these values. For example, if you decide to count viewthrough conversions at 50% and clickthrough conversions at 100%, then three viewthrough conversions and one clickthrough conversion equate to 2.5 total weighted actions. (Please also see “Clickthrough Conversion” and “Viewthrough Conversion.”)