fullforceads.com
Last Updated: 3/31/2026Â |Â Effective Date: 12/12/2017
This Acceptable Use Policy ("AUP") is part of the Terms of Service ("Terms") between you ("Advertiser," "you," or "your") and Full Force Ads, LLC ("Full Force Ads," "we," "us," or "our"), a Utah limited liability company with its principal place of business at 9690 S 300 W, Ste 313, Sandy, UT 84009.
By creating an account, launching a campaign, or otherwise using the Full Force Ads platform and services (collectively, the "Services"), you agree to comply with this AUP. If you are using the Services on behalf of an organization, you represent that you have the authority to bind that organization to this AUP.
This AUP applies to all users of the Services, including self-service advertisers, managed-service clients, white-label partners, and any agencies or resellers operating accounts on behalf of their own clients. White-label partners and agencies are responsible for ensuring that all downstream users and sub-accounts comply with this AUP.
Full Force Ads delivers its Services through third-party programmatic advertising platforms, exchanges, and data providers. Your use of the Services is also subject to the terms, policies, and restrictions imposed by those third-party platforms. Where third-party platform terms impose additional restrictions on specific content categories, targeting methods, or data usage, those restrictions apply to your use of the Services through Full Force Ads.
We may update this AUP from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where practical, provide at least thirty (30) days' advance notice via email to the address associated with your account or through an in-platform notification. Your continued use of the Services after the updated AUP takes effect constitutes your acceptance of the changes. If you do not agree with a change, you must stop using the Services before the effective date.
The following categories of content are strictly prohibited on the Full Force Ads platform. Ads containing prohibited content will be rejected, and accounts that repeatedly submit prohibited content may be suspended or terminated.
Full Force Ads prohibits the sale or promotion of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another party, and are designed to pass themselves off as genuine products of the brand owner.
We do not allow the promotion of products or services that cause damage, harm, or injury. Examples include:
We do not allow the promotion of products or services designed to enable dishonesty. Examples include:
We do not allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence. Examples include:
We do not allow ads or destinations that contain or distribute malicious software, or that attempt to manipulate users through deceptive technical means. Examples include:
Ads must not contain deepfakes, AI-generated likenesses of real individuals used without consent, or synthetic media designed to deceive viewers about the authenticity of the content. AI-generated creative is permitted only where it does not mislead the viewer about the nature of the content, and does not infringe any third party's rights (including rights of publicity and personality).
The following categories of content are sometimes legally or culturally sensitive. Online advertising can be a powerful way to reach customers, but in sensitive areas, we need to be careful about how and where these ads are shown. For that reason, we allow the promotion of the content below only on a limited basis. These promotions may not show to every user in every location, and advertisers may need to meet additional requirements before their ads are eligible to run. Not all ad products, features, or networks are able to support this restricted content.
Ads should respect user preferences and comply with legal regulations. We do not allow certain kinds of adult content in ads and destinations. Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below, do not target minors, and only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.
Examples of restricted (not prohibited) adult content include: strip clubs, erotic cinemas, adult novelty products, adult magazines, sexual enhancement products, matchmaking and dating sites, and models in sexualized poses.
All adult content must comply with the laws of every jurisdiction in which the ad is served. Note that certain third-party platforms and exchanges used by Full Force Ads may impose additional restrictions on adult content beyond those stated here, up to and including a complete prohibition.
We follow local alcohol laws and industry standards. We do not allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol. Some types of alcohol-related ads are allowed if they meet the policies in this section, do not target minors, and only target jurisdictions where alcohol advertising is explicitly permitted.
Examples of restricted alcoholic beverages include: beer, wine, sake, spirits or hard alcohol, champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits.
Advertisers are solely responsible for verifying that their alcohol ads comply with applicable federal, state, and local laws in all targeted jurisdictions. Full Force Ads maintains a list of approved jurisdictions, which is available upon request.
Tobacco and nicotine advertising is restricted and subject to exchange-level limitations. Ads for tobacco, e-cigarettes, vaping devices, nicotine pouches, and related products may only run where permitted by law and must comply with all applicable federal and state regulations, including FDA disclosure requirements. Tobacco and nicotine ads may never target minors or individuals under the legal age of purchase in the targeted jurisdiction.
Certain third-party platforms and data providers used by Full Force Ads prohibit tobacco advertising entirely. Where such third-party restrictions apply, they override this section.
Cannabis advertising is subject to additional requirements. Due to the conflict between federal and state cannabis laws and the specific requirements of our upstream platform providers, cannabis advertising through Full Force Ads requires the execution of a separate Cannabis Advertising Rider before any cannabis campaigns can be launched.
To run cannabis ads, you must:
CBD advertising derived from hemp (containing less than 0.3% THC) may be subject to different restrictions depending on the product claims made and the jurisdictions targeted. Contact Full Force Ads for current guidance.
Full Force Ads reserves the right to refuse cannabis or CBD advertising at any time and for any reason.
We support responsible gambling advertising and follow local gambling laws and industry standards. Gambling-related ads are allowed only if they meet all of the following conditions:
Examples of restricted gambling-related content include: physical casinos, sports betting, poker, bingo, roulette, national or private lotteries, daily fantasy sports, sports odds aggregator sites, sites offering bonus codes or promotional offers for gambling sites, and online educational materials for casino-based games.
Advertisers are solely responsible for ensuring they hold all required gambling licenses and permits in each jurisdiction they target. Full Force Ads reserves the right to request proof of licensure at any time.
Some weapons-related content is allowed with restrictions. Gun advertisers may not link to pages where ammunition, bump stocks, suppressors, or ghost gun kits can be directly purchased. Ads for weapons must comply with all applicable federal, state, and local laws.
Examples of allowed weapons content include: gun ranges and shooting sports, paintball guns and equipment, books and magazines about firearms, collectible and antique weapons (non-functional), swords and knives marketed as tools or collectibles.
Full Force Ads reserves the right to reject any weapons-related ad at its sole discretion if it determines the content poses a reputational or legal risk. Certain third-party platforms used by Full Force Ads prohibit firearms advertising entirely; where such restrictions apply, they override this section.
Medically sensitive campaigns contain advertisements referencing a specific medical condition or treatment, a facility that serves patients with specific conditions, a pharmaceutical product used for a specific condition, or graphic imagery that could be considered medically sensitive. These campaigns may be subject to additional review and targeting restrictions.
Pharmaceutical advertising must comply with FDA regulations and any applicable state pharmacy laws. Ads for prescription drugs must include required fair balance information.
We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and to protect users from harmful or deceptive practices. For the purposes of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.
When promoting financial services and products, you must comply with state and federal regulations for any region that your ads target, including all required disclosures. Refer to our non-exhaustive list of country-specific and state-specific requirements for more information, available upon request.
Cryptocurrency, DeFi, NFT, and digital asset advertising is subject to additional review and may require proof of regulatory compliance before ads will be approved. Full Force Ads reserves the right to refuse cryptocurrency-related advertising at its sole discretion.
We expect all political ads and destinations to comply with the local campaign and election laws for any area the ads target. This policy includes legally mandated election "silence periods" and any required "paid for by" disclosures.
Examples of political content include: promotion of political parties or candidates, political issue advocacy, ballot measure campaigns, and political action committee advertisements.
Advertisers running political campaigns must:
Full Force Ads reserves the right to require additional documentation or to refuse political advertising at its sole discretion.
You are always responsible for ensuring that you comply with all applicable laws and regulations for all of the locations where your ads are showing. This includes, but is not limited to, consumer protection laws, truth-in-advertising requirements, and industry-specific regulations.
All ad creatives served through the Full Force Ads platform must meet the following technical and content standards. Full Force Ads reserves the right to reject any creative that does not comply, without prior notice.
Ads must not:
Video and OTT/CTV ads must comply with all general ad creative standards above and must also:
Mobile and rich media ads must respect device resources and user experience. Ads must not drain battery, consume excessive data, or interfere with device functionality. Expandable ads must include a clear and prominent close button.
We want ads across the network to be useful, varied, relevant, and safe for users. We do not allow ads, content, or destinations that are malicious or attempt to trick or circumvent our ad review processes. Examples include:
Advertisers must not knowingly drive invalid traffic, bot traffic, or fraudulent impressions to their campaigns or through the Full Force Ads platform. This includes:
Full Force Ads monitors for invalid traffic and reserves the right to claw back spend, adjust billing, or terminate accounts associated with fraudulent activity. Full Force Ads' determination regarding invalid traffic is final.
We do not want users to feel misled by ads delivered through our platform. Ads must be clear and honest and provide the information that users need to make informed decisions. We do not allow ads or destinations that intend to deceive users by excluding relevant information or giving misleading information about products, services, or businesses.
Examples of misrepresentation include:
We want users to trust that information about them will be respected and handled with appropriate care. Our advertising partners should not misuse user information, nor collect it for unclear purposes or without appropriate security measures.
Examples of user information that must be handled with care include: full name, email address, mailing address, phone number, national identity or social security numbers, tax IDs, health care or driver's license numbers, birth date or mother's maiden name in addition to any of the above, financial status, political affiliation, sexual orientation, race or ethnicity, and religion.
Examples of irresponsible data collection and use include:
If your campaigns use any tracking pixels, data collection tags, or targeting technologies provided through the Full Force Ads platform, you must maintain a privacy policy on each webpage or digital property where such data collection occurs. At a minimum, your privacy policy must:
Failure to maintain a compliant privacy policy may result in suspension of your campaigns and account.
To the extent you receive data from Full Force Ads that identifies a particular device or browser, you must not attempt to merge such data with personally identifiable information held by you, or otherwise re-identify individuals for interest-based advertising purposes, except where: (a) the received data is your proprietary information; or (b) "Robust Notice" is provided and/or "Opt-In Consent" is obtained from the user as defined in, and in compliance with, the Network Advertising Initiative (NAI) Code of Conduct.
If you use addressable geofencing services through Full Force Ads, you represent and warrant that:
Full Force Ads and its upstream platform providers will destroy uploaded physical address data after processing and will retain only the geo-data and randomly generated unique identifiers necessary to target your ads. In no event will Full Force Ads provide additional identifiers such as device or advertising IDs associated with a physical address for the purpose of identifying individual users.
Where your campaigns use third-party data services made available through the Full Force Ads platform (including but not limited to data onboarding, audience segmentation, and attribution services), you agree to the following additional restrictions:
Third-party data providers may screen, remove, or refuse to process your data at any time if, in their sole judgment, it creates a security risk, violates their policies, violates applicable law, or is inaccurate or otherwise objectionable.
Advertisers must comply with all applicable data privacy laws, including but not limited to: the California Consumer Privacy Act (CCPA/CPRA), the Utah Consumer Privacy Act (UCPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Virginia Consumer Data Protection Act (VCDPA), the General Data Protection Regulation (GDPR), and the Children's Online Privacy Protection Act (COPPA). Advertisers whose campaigns may reach children under 13 must ensure full COPPA compliance.
Full Force Ads has entered into Data Protection Addenda with its upstream platform providers that establish controller/processor relationships and data handling obligations. A separate Data Protection Addendum governing the processing of personal information between Full Force Ads and its clients is available upon request.
You represent and warrant that you are not: (a) located in a country that is subject to a U.S. government embargo or sanction; or (b) listed on any U.S. government list of prohibited or restricted parties, including but not limited to the Specially Designated Nationals and Blocked Persons List (SDN List) maintained by the Office of Foreign Assets Control (OFAC).
You agree that: (i) you will comply with all applicable sanctions and export control laws; and (ii) you are solely responsible for ensuring that the Full Force Ads platform is used, disclosed, and accessed only in accordance with all applicable sanctions and export control laws.
You represent and warrant that neither you, nor any entity receiving personal information on your behalf in connection with your use of the Services, is "controlled by a foreign adversary" as that term is defined in the Protecting Americans' Data from Foreign Adversaries Act of 2024. You will immediately notify Full Force Ads if you foresee any change that would cause you to become controlled by a foreign adversary.
For purposes of this section, the terms "access," "country of concern," and "covered person" have the meanings given to them in 28 CFR Part 202, Provisions Pertaining to Preventing Access to U.S. Sensitive Personal Data and Government-Related Data by Countries of Concern or Covered Persons (the "DOJ Bulk Sensitive Data Rules").
You represent and warrant that you are not a covered person or country of concern. You will immediately notify Full Force Ads if you foresee a change that would cause you to become a covered person or country of concern.
You shall not:
You shall promptly report to Full Force Ads any known or suspected violations of this section. Full Force Ads may immediately suspend your access to the platform and terminate your account upon receipt of such notice, or if Full Force Ads believes you have failed to comply with this section.
Full Force Ads is committed to maintaining a transparent and brand-safe advertising ecosystem. We support and encourage advertisers to participate in industry transparency initiatives.
Advertisers should notify Full Force Ads promptly if they become aware of any brand safety concerns related to their campaigns, including ad placements on objectionable or fraudulent websites.
By uploading ad creatives, landing page content, or any other materials to the Full Force Ads platform, you represent and warrant that:
You grant Full Force Ads a non-exclusive, worldwide, royalty-free license to reproduce, display, transmit, and distribute your ad creatives solely for the purpose of operating the Services and delivering your campaigns. This license terminates when your campaigns end or your account is closed, except that Full Force Ads may retain copies for legal compliance and audit purposes.
All intellectual property rights in the Full Force Ads platform, including software, algorithms, interfaces, documentation, and trademarks, remain the exclusive property of Full Force Ads. Nothing in this AUP grants you any rights in Full Force Ads' intellectual property.
You agree to indemnify, defend, and hold harmless Full Force Ads, its officers, directors, employees, agents, affiliates, licensors, and upstream platform providers from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:
This indemnification obligation survives termination of your account and this AUP.
Full Force Ads reserves the right, in its sole discretion, to determine whether any content or conduct violates this AUP. Full Force Ads' determination is final. Full Force Ads further reserves the right to reject any ad for any reason.
For non-egregious violations (for example, an ad creative that does not meet our technical standards), Full Force Ads will generally follow this process:
For serious violations (including but not limited to fraud, illegal activity, malware distribution, phishing, distribution of CSAM, violations of export controls or sanctions laws, violations of the DOJ Bulk Sensitive Data Rules or the Foreign Adversaries Act, or any activity that poses an immediate risk of harm to Full Force Ads, its users, its upstream platform providers, or third parties), Full Force Ads may immediately suspend or terminate your account without prior notice or opportunity to cure.
Upon termination for cause (i.e., a violation of this AUP):
Where forfeiture of remaining balances is prohibited by applicable law, Full Force Ads will refund the remaining balance minus reasonable costs incurred in investigating and responding to the violation.
If your account is suspended or terminated, you may submit a written appeal to support@fullforceads.com within fifteen (15) calendar days of receiving notice of the action. Appeals must include a detailed explanation of why you believe the action was taken in error, and any supporting documentation. Full Force Ads will review the appeal and respond within ten (10) business days. Full Force Ads' decision on appeal is final.
Full Force Ads will use commercially reasonable efforts to maintain the availability of the Services, but does not guarantee uninterrupted or error-free operation. Full Force Ads is not liable for any failure to deliver ads, campaign interruptions, or data loss resulting from:
Certain features of the Full Force Ads platform or Services may use or incorporate artificial intelligence, machine learning algorithms, and related technologies (collectively, "AI Features"). You acknowledge that AI is a developing technology and that outputs generated by AI Features may be incomplete, inaccurate, or otherwise unpredictable.
Full Force Ads expressly disclaims any liability, responsibility, or guarantee regarding the output or results of AI Features on the platform or through the Services. It is your sole responsibility to verify the accuracy and appropriateness of any AI-generated output, and to confirm compliance with this AUP and all applicable laws before using, posting, distributing, or otherwise disclosing such output.
You agree not to: (i) use the platform or Services (including any AI Features) to create, test, develop, modify, improve, or update any AI system owned by you or a third party; or (ii) misrepresent or make any false or misleading statement about the presence, use, or functionality of AI in the platform.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, FULL FORCE ADS' TOTAL LIABILITY TO YOU FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THIS AUP OR YOUR USE OF THE SERVICES SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU TO FULL FORCE ADS IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
IN NO EVENT SHALL FULL FORCE ADS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, REGARDLESS OF THE THEORY OF LIABILITY.
This AUP and any disputes arising out of or related to it shall be governed by and construed in accordance with the laws of the State of Utah, without regard to its conflict of laws principles.
Any dispute, claim, or controversy arising out of or relating to this AUP or the breach, termination, enforcement, interpretation, or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be determined by binding arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules. The arbitration shall take place in Salt Lake County, Utah. The arbitrator's award shall be final and binding, and judgment on the award may be entered in any court of competent jurisdiction.
YOU AND FULL FORCE ADS AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.
Notwithstanding the arbitration provision above, either party may bring a claim in small claims court in Salt Lake County, Utah, if the claim qualifies for small claims jurisdiction.
You acknowledge that any breach, threatened or actual, of this AUP would cause irreparable injury to Full Force Ads not readily quantifiable as money damages, such that Full Force Ads would not have an adequate remedy at law. You therefore agree that Full Force Ads shall be entitled, in addition to other available remedies, to seek and be awarded an injunction or other appropriate equitable relief from a court of competent jurisdiction restraining any such breach of your obligations, without the necessity of posting bond or other security.
If you are using the Services as a white-label partner, reseller, or agency on behalf of your own clients:
Full Force Ads may use your name and logo in its marketing materials, websites, presentations, and customer lists. Press releases, case studies, and testimonials require your prior written consent (email is sufficient). Full Force Ads will follow any brand guidelines you provide and will not imply endorsement beyond your status as a client. You may revoke Full Force Ads' future use of your name and logo with thirty (30) days' written notice.
If you believe that an ad served through the Full Force Ads platform violates this AUP, or if you become aware of any other violation of this policy, please report it to:
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Email: support@fullforceads.com
Phone: 800-685-5776
Mail: Full Force Ads, LLC, 9690 S 300 W, Ste 313, Sandy, UT 84009
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Please include as much detail as possible, including the ad creative, the URL where the ad appeared, and a description of the violation. Full Force Ads will investigate reported violations and take appropriate action.
If any provision of this AUP is held to be unenforceable or invalid by a court of competent jurisdiction, that provision will be modified to the minimum extent necessary to make it enforceable, or if it cannot be modified, it will be severed from this AUP. The remaining provisions will continue in full force and effect.
This AUP, together with the Terms of Service, the Data Protection Addendum, and any other policies or addenda referenced in the Terms (including any Cannabis Advertising Rider, if applicable), constitutes the entire agreement between you and Full Force Ads regarding the subject matter of this AUP. This AUP supersedes all prior or contemporaneous communications and proposals, whether electronic, oral, or written, between you and Full Force Ads regarding the Services.
If you have questions about this Acceptable Use Policy, please contact us:
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Full Force Ads, LLC
9690 S 300 W, Ste 313
Sandy, UT 84009
Phone: 800-685-5776
Email: support@fullforceads.com
Web: fullforceads.com
