Event Targeting

Reach people who attended specific events. Concerts, trade shows, sporting events, conferences — build an audience from real-world attendance.

What is Event Targeting?

Event targeting uses geofencing technology to capture the mobile device IDs of people who attended a specific event. We draw a virtual boundary around the event location during the event time, then serve ads to those attendees for up to 30 days afterward.

Think of it as building a custom audience from real-world behavior — not demographics or guesses, but actual attendance.

How It's Different from Geofencing

Standard Geofencing: Ongoing targeting at a location (like a competitor's store). Captures anyone who visits, anytime.

Event Targeting: Time-bound targeting at a location during a specific event. Captures only attendees of that event.

Both use the same underlying technology. Event targeting just adds the time dimension.

Use Cases

Trade shows and conferences Attended a home show? Serve ads for your remodeling company. Went to an auto expo? Target them for your dealership.

Sporting events Reach fans who attended games at a specific stadium. Great for sports apparel, restaurants near venues, or sports betting (where legal).

Concerts and festivals Build audiences based on music taste by targeting specific concert attendees.

Community events Farmers markets, street fairs, charity runs — reach engaged local audiences.

Competitor events Your competitor hosting a grand opening or customer appreciation event? Target those attendees.

Channels Available

After capturing event attendees, we can serve ads across:

Display: Banner ads across websites and apps
Mobile: Ads on smartphones and tablets
Video: Pre-roll video ads
Streaming TV: Full-screen ads on connected TVs
Native: In-feed ads on content sites

Targeting Timeline

Phase	What Happens
During event	We capture device IDs of attendees within the geofenced area
0-30 days after	Ads served to captured devices across all channels
Optional extension	Can extend targeting window for larger campaigns

Most campaigns see best performance in the first 7-14 days post-event while the experience is fresh.

Planning Your Event Campaign

Give us at least 48 hours notice to set up the geofence before the event starts.

Event details we need:

Venue name and address
Event date(s) and time(s)
Approximate attendance (helps with forecasting)

Best practice: Event targeting works best when combined with other tactics like geofencing, display, or addressable. We don't recommend running it as a standalone campaign.

How It Works

Step 1: Identify Events Tell us which events you want to target — upcoming or past.

Step 2: We Build the Fence We set up precise geofencing around the venue with the event time window.

Step 3: Capture Attendees During the event, we collect device IDs of people present.

Step 4: Serve Ads Your ads reach those attendees across display, mobile, video, and streaming TV.

Step 5: Measure Results Track impressions, clicks, conversions, and even return visits to your location.

Have an Event in Mind?

Tell us which events matter to your business and we'll build an audience from attendees.