When a publisher has available ad space, it notifies the exchange, which sends out a request for bids. At that time, campaigns bid for the advertising space.

A bid is an offer to pay a certain amount for an available impression.

API stands for “application program interface.” An API typically facilitates the ability for two separate systems to interact with each other. Full Force Ads' API allows you to build, manage, and report on campaigns via your own system rather than directly in the Full Force Ads' UI.

This targeting tactic allows you to target individual households at the address level with digital ads. Upload a list of physical addresses into the Full Force Ads' UI, or build a custom audience with Addressable Audience Curation. From there, the system uses plat line data to build Geo-Fences around the exact shape and size of […]

This is the width and height in which an ad appears on a screen. It is measured in pixels and is always written as (Width in Pixels) x (Height in Pixels) for both display and video creatives. Examples include 300x250, 728x90, and 320x50

This tool in the Full Force Ads' UI allows you to build custom audiences in real-time for address-level targeting based on more than 500 geographic, demographic, and property factors. Using Boolean logic, include or exclude different variables, and see your audience size change in real-time. Then, use Addressable Geo-Fencing to target these users at the […]

Listed as a percentage, this is the ratio of website visitors who only view the landing page of a site divided by the overall number of visitors to that landing page. 

An ad tag is HTML code that references an ad hosted on a third-party ad server.

This is the time during which Full Force Ads tracks conversions associated with a user. It begins once a user is served an impression and can last up to 30 days after the impression is served. While 30 days is the campaign’s default attribution window, you can adjust the number of days within the attribution […]

This is the period of time a campaign runs. It features a defined start date and an optional end time.