Release date: June 19, 2026 Applies to: Full Force Ads Self-Serve Platform Summary This update includes recent improvements, bug fixes, and platform changes for the Full Force Ads self-serve platform. New Domain Filtering has been added. This includes the ability to allow or block domains, and we have created curated allow and block lists in […]

This new feature allows users to limit the sites their ads appear on using either an allow list or a block list. Also, there are several curated lists that can serve as a good starting point. 

Release date: June 12, 2026 Applies to: Full Force Ads Self-Serve Platform Summary This update includes recent improvements, bug fixes, and platform changes for the Full Force Ads self-serve platform. New Added new inventory layers. Dayparting Ad Placement Browser Operating Systems Viewability Addressable: Users can upload a CSV file containing US addresses, with a minimum […]

Product Roadmap See what we’re working on, what’s planned, and what we’re reviewing for future updates to the Full Force Ads self-serve platform. This roadmap is meant to give customers a general view of where the platform is headed. Items may change based on customer feedback, technical requirements, compliance needs, or business priorities. In Progress […]

Release date: June 5, 2026 Applies to: Full Force Ads Self-Serve Platform Summary This update includes recent improvements, bug fixes, and platform changes for the Full Force Ads self-serve platform. New Added the ability to schedule reports to be emailed out. Added the ability to target opt-out audience. Added inventory by device types - Desktop […]

When a publisher has available ad space, it notifies the exchange, which sends out a request for bids. At that time, campaigns bid for the advertising space.

A bid is an offer to pay a certain amount for an available impression.

API stands for “application program interface.” An API typically facilitates the ability for two separate systems to interact with each other. Full Force Ads' API allows you to build, manage, and report on campaigns via your own system rather than directly in the Full Force Ads' UI.

This targeting tactic allows you to target individual households at the address level with digital ads. Upload a list of physical addresses into the Full Force Ads' UI, or build a custom audience with Addressable Audience Curation. From there, the system uses plat line data to build Geo-Fences around the exact shape and size of […]

This is the width and height in which an ad appears on a screen. It is measured in pixels and is always written as (Width in Pixels) x (Height in Pixels) for both display and video creatives. Examples include 300x250, 728x90, and 320x50