This targeting tactic allows you to target individual households at the address level with digital ads. Upload a list of physical addresses into the Full Force Ads' UI, or build a custom audience with Addressable Audience Curation. From there, the system uses plat line data to build
Geo-Fences around the exact shape and size of each address’s property lines. You can then target all of the devices seen within the household, including desktop, mobile, and OTT/CTV devices, as well as track foot traffic attribution.