WHAT IS CTV?

CTV stands for “connected TV” and is any television set used to stream video over the internet.   These are most often videos that are streamed via apps that are downloaded.   Devices that are classified as CTV devices are:

• Smart TV – a TV with a built-in internet connection and media platform.   This means no additional equipment is needed to stream videos on the TV.

• Connected Device – referred to as an OTT device, these are devices that plug directly into your TV and are connected to the internet, which enables apps and video streaming to be used on the television regardless of the TV itself is a smart TV.   Examples include Amazon Fire Stick,  Apple TV, Roku, and Chromecast.

• Gaming Consoles – Nintendo Switch, Xbox and Playstation are essentially acting as the connected device with their built-in app stores for streaming video content to your television.

WHAT ARE THE BENEFITS OF CTV ADVERTISING?

With connected TV advertising, you can reach TV viewers that advertisers can’t reach without traditional TV commercials. That’s where Connected TC (CTV) comes in.

• Superior Targeting Capabilities: With Connected TV audience targeting, you can be sure your marketing dollars are going towards your most valuable and targeted viewers.

• Measurable Results:  Programmatic platforms lets you measure the results of your Connected TV campaigns with both digital and traditional metrics, including video completion rates.

• Growing Audience: Targets millennials and the growing % of the population who do not have cable TV , also known as Cord Cutters