PROGRAMMATIC VIDEO OPTIONS

• Pre-roll Video Ads: These video ads appear immediately before free video content on publishers like CNN.com, Forbes, ABC Family, MLB.com, Local News Sites, and others.
• Mid-roll Video Ads: These ads appear within the content of longer videos, such as complete television episodes.
• Post-roll Video Ads: These ads appear at the end of a video.
• Non-skippable Ads: These non-skippable ads are 15 seconds or less, ensuring that prospects complete the video before continuing to their free content.
• Skippable Ads: Ads greater than 15 seconds are skippable after the first five seconds.
• In-banner Video: These videos are converted to in-banner format and size to run in standard display ad spaces.
• Targeting: Layer on Simpli.fi’s targeting tactics to reach the right user at the right time. With a large enough geo, Full Force Ads can target users with site, search, keyword, contextual, and category targeting.*

Full Force Ads ADVANTAGES

• Premium Inventory: Availability of programmatic video inventory is less than display inventory, accounting for only about 1% of all programmatic inventory. Full Force Ads works with LiveRail, SpotXchange, and AdX (DoubleClick) to ensure your videos are seen by prospects on premium publishers and top mobile apps.
• Ad Placement: Video ads often appear center page and above the fold for the best viewability among programmatic advertising.
• Transparent Reporting Metrics: Video ads come with complete transparent reporting that includes:
  — Number of impressions served
  — Number of clicks
  — Where the ads were served
  — Number of users who watched 25%, 50%, 75%
  — Number of users who completed the ad
  — Number of users who muted or unmuted
  — Number of users who paused or unpaused
  — Number of users who watched the ad in full screen
• Global Distribution: Full Force Ads can serve video ads across the globe including the United States, English speaking countries, Latin America, and Europe.