Viewability metrics indicate how likely an ad is “in view.” A display ad is “in view” if at least 50% of the creative is visible for one continuous second, while a video ad is “in view” if at least 100% of the creative is visible for 2 continuous seconds. Full Force Ads' viewability feature allows you to filter a campaign’s inventory based on how likely a website will be “in view” by an end user.
