| Factor | Search Ads (PPC) | Search Retargeting |
|---|---|---|
| Where ads appear | On search engine results pages | Across websites and apps |
| Ad format | Text ads | Display, video, native |
| When they see it | At moment of search | After they've searched (0-30 days) |
| Competition | Bidding against competitors on same page | Less direct competition |
| Cost | Often high CPCs for competitive terms | Lower CPMs for display inventory |
Search retargeting complements search ads by extending your reach beyond the search results page.
Intent-based targeting. These people actively searched for what you offer. That's powerful intent data.
Extended reach. Only a fraction of searchers click on search ads. Search retargeting reaches the rest.
Lower costs. Display and video CPMs are typically lower than competitive search CPCs.
Visual impact. Show images, videos, and branding, not just text.
Longer window. Reach searchers for up to 30 days after their search, staying present during research and consideration.
Step 1: Keyword Strategy
We identify the keywords that signal intent for your product or service — including competitor brand terms.
Step 2: Audience Building
We build audiences of people who have searched those keywords across search engines and sites.
Step 3: Ads Served
Your display, video, or native ads appear to those searchers as they browse the web.
Step 4: Optimize by Keyword
We report on performance by keyword, optimizing toward the terms that drive results.
The keywords you target matter. Here are the types that work well:
Generic terms for what you offer.
Examples: "kitchen remodeling," "CRM software," "personal injury lawyer"
Terms people search when they have a problem you solve.
Examples: "how to fix leaky faucet," "best way to manage leads," "hurt in car accident"
People searching for your competitors by name.
Examples: "[Competitor Name] reviews," "[Competitor Name] alternatives," "[Competitor Name] pricing"
Local intent searches.
Examples: "plumber in Denver," "Phoenix car dealership," "Miami wedding photographer"
Searches comparing options.
Examples: "HubSpot vs Salesforce," "best roofing companies," "top rated dentists"
Search retargeting audiences can receive ads across:
Search retargeting works well in combination with:
Site Retargeting: Prospect with search retargeting, then layer site retargeting on visitors who click through.
Geofencing: Target people who searched relevant keywords AND visited relevant locations.
PPC/Search Ads: Use search retargeting to extend reach beyond those who click your search ads.
SEO Content: People who find you organically are searchers too; retarget them after they visit.
We report on performance at the keyword level so you can see which search terms drive results:
| Keyword | Impressions | Clicks | CTR | Conversions | CPA |
|---|---|---|---|---|---|
| hvac repair near me | 15,000 | 120 | 0.80% | 8 | $45 |
| ac installation | 12,000 | 85 | 0.71% | 5 | $52 |
| [competitor] reviews | 8,000 | 95 | 1.19% | 7 | $38 |
This lets us optimize budget toward high-performing keywords and pause underperformers.
What you provide:
What we handle:
Sandy , UT
Phone: 800-685-5776
E-Mail: support@fullforceads.com
Web Site: fullforceads.com
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