Site Retargeting

Bring back the visitors who left without converting. Serve ads to people who already know your brand as they browse elsewhere.

What is Site Retargeting?

Site retargeting serves ads to people who have visited your website but didn't take action. When someone browses your site, leaves without converting, and then visits other websites or apps, your ads follow them, reminding them to come back.

Most website visitors don't convert on their first visit. Site retargeting keeps your brand in front of them during the consideration phase, increasing the likelihood they return and complete the action.

How Site Retargeting Works

Step 1: Pixel Installation
We provide a small piece of code (pixel) to add to your website. This tracks visitors anonymously.

Step 2: Visitor Pool Builds
As people visit your site, they're added to your retargeting audience. Pools build quickly on high-traffic sites.

Step 3: Ads Follow Visitors
When those visitors browse other websites and apps, your ads appear, keeping your brand top-of-mind.

Step 4: They Return & Convert
Reminded of your brand, visitors return to complete their purchase, form submission, or other goal.

Why Site Retargeting Works

They already know you. These aren't cold prospects. They've visited your site, seen your products, and shown interest.

Higher conversion rates. Retargeting typically delivers 2-3x higher click-through rates than prospecting campaigns because you're reaching warm audiences.

Lower cost per acquisition. Since the audience is pre-qualified, you waste less budget on uninterested users.

Stays top-of-mind. People research before buying. Retargeting keeps your brand top of mind during the consideration window.

Works across devices. Reach visitors on desktop, mobile, tablet, and connected TV, wherever they go next.

Retargeting Strategies

Standard Retargeting

Serve the same ad to all website visitors. Simple and effective for building awareness and recall.

Page-Level Retargeting

Show different ads based on which pages visitors viewed. Someone who looked at Product A sees ads for Product A, not Product B.

Timed Retargeting

Adjust messaging based on how recently they visited. Hot leads (1-7 days) get urgency messaging. Older visitors get re-engagement offers.

Burn Pixel Retargeting

Stop showing ads to people who already converted. Add a "burn pixel" on your thank-you page to remove converters from the audience.

Cart Abandonment

Target people who added items to the cart but didn't complete checkout. These are your hottest leads; they were seconds from buying.

Channels Available

Site retargeting works across all digital channels:

Channel	Best For
Display	Cost-effective reach and frequency
Video	Higher engagement and brand recall
Streaming TV	Premium brand presence
Mobile	Reaching on-the-go audiences
Native	Non-intrusive in-content ads
Social	Retargeting within social platforms

We recommend display as the foundation, with video and streaming TV layered in for higher-value audiences.

Audience Segmentation

Not all visitors are equal. We can segment your retargeting audience based on:

Segment	Description	Suggested Approach
All visitors	Everyone who visited any page	General brand awareness
Product viewers	Visited specific product/service pages	Product-specific messaging
High-intent pages	Visited pricing, contact, demo pages	Urgency and conversion CTAs
Time on site	Spent significant time browsing	More engaged higher bids
Cart abandoners	Added to cart but didn't buy	Discount or reminder messaging
Converters (exclude)	Already converted	Remove from audience

Retargeting + Other Tactics

Site retargeting is most powerful when combined with prospecting tactics that drive new traffic:

Geofencing → Retargeting: Capture visitors from competitor locations, drive them to your site, then retarget them.

Display Prospecting → Retargeting: Run broad awareness campaigns, then retarget the visitors who clicked through.

Search/SEO → Retargeting: People who find you through search are researching. Retarget them while they compare options.

Social → Retargeting: Social ads drive traffic. Retargeting brings them back when they're ready to convert.

Frequency & Duration

How often should visitors see your ads, and for how long?

Setting	Recommendation
Frequency cap	3-5 impressions per day to avoid fatigue
Duration	30-60 days typical; longer for high-consideration purchases
Recency weighting	Bid higher on recent visitors (1-7 days)
Creative rotation	Rotate 2-3 ad versions to prevent banner blindness

We monitor frequency and adjust to prevent ad fatigue while maintaining presence.

Getting Started

What you need:

Website with reasonable traffic (500+ monthly visitors minimum recommended)
Ability to add a pixel/code to your site (we provide instructions)
Display ad creative (or we can help create it)

What we handle:

Pixel setup and testing
Audience building and segmentation
Campaign setup and optimization
Reporting and recommendations

How It Works

Step 1: Strategy Call

We discuss your website traffic, goals, and conversion points.

Step 2: Pixel Installation

We provide the retargeting pixel. Your developer adds it to your site (usually 5 minutes of work).

Step 3: Audience Builds

Traffic accumulates in your retargeting pool. We can launch once there's enough audience (usually 1-2 weeks).

Step 4: Campaigns Launch

Ads start appearing to your visitors across the web.

Step 5: Optimize & Report

Weekly reporting on impressions, clicks, return visits, and conversions.

Ready to Bring Back Lost Visitors?

Most of your website traffic leaves without converting. Site retargeting gives you a second chance to close the deal.