Video Advertising

Capture attention with sight, sound, and motion. Serve video ads across websites, apps, and social platforms.

What is Video Advertising?

Video advertising serves your video ads within content across the web and apps. These ads play before, during, or after video content (like news clips, how-to videos, or entertainment) and can also appear within articles and social feeds.

Video is different from Streaming TV. Video ads play on websites and apps (phones, tablets, desktops). Streaming TV ads play on connected TVs and streaming devices.

[Looking for Streaming TV? Click here →]

Video Ad Formats

Pre-Roll Plays before the main video content. Most common format.

Mid-Roll Plays during a break in longer video content.

Outstream Video ads that appear within article content, outside of a video player. Auto-plays when scrolled into view.

In-App Video Video ads served within mobile apps.

Social Video Video ads within Facebook, Instagram, TikTok feeds (when bundled with social management).

Why Video?

Highest engagement. Video captures attention better than static images. Sight, sound, and motion tell a complete story.

Brand recall. Viewers remember video ads at significantly higher rates than display ads.

Flexible lengths. :06 bumpers for quick awareness, :15 for punchy messages, :30 for storytelling.

Works across the funnel. Build awareness with broad video campaigns, then retarget viewers with direct response ads.

Targeting Options

Geographic: State, city, zip code, radius
Demographic: Age, gender, income, household size
Contextual: Serve alongside relevant content categories (sports, news, entertainment, etc.)
Behavioral: In-market audiences, interests, purchase intent
Retargeting: Reach past website visitors with video
First-Party Data: Target your customer list with video ads (addressable)

Video Specs

Format	Recommended
Length	:06, :15, or :30
Resolution	1920x1080 (16:9)
File Type	MP4, MOV
File Size	Under 100MB

Don't have a video? We can help with creative guidance and production referrals.

How It Works

Step 1: Strategy Call Define goals, audience, and where video fits in your media mix.

Step 2: Creative Provide your video or get help producing one.

Step 3: Launch Campaign goes live across targeted video inventory.

Step 4: Optimize & Report Weekly reporting on impressions, completion rates, and conversions.

Ready to Add Video to Your Marketing?

Video advertising drives engagement and recall. Let's talk about building a video campaign.