In the competitive Utah automotive market, traditional car advertising falls short. Ten years ago, a dealership could dominate the Wasatch Front by buying a 30-second spot on the local evening news and placing full-page spreads in the Sunday paper. Today, customers skip cable commercial breaks. They stream series on Hulu, watch highlights on ESPN+, and listen to podcasts during their I-15 commute.
Dealerships need to adjust to these habits to protect their market share. Full Force Ads, based in Sandy, Utah, builds precision strategies for the digital streaming era.
Dealers use OTT (Over-the-Top) and CTV (Connected TV) to sell inventory. OTT refers to video content streamed over the internet to phones, tablets, or laptops. CTV refers to the actual device, such as a smart TV, Roku stick, or PlayStation. CTV ads place inventory on the largest screen in a household. These ads are unskippable, immersive, and eliminate the waste of traditional local broadcast.
The Utah market contains a high concentration of tech-savvy families, outdoor enthusiasts, and Silicon Slopes professionals. Linear TV viewership drops every year as cord-cutting increases. Broadcasters charge high rates for shrinking audiences who look at their phones during commercial breaks.
Full Force Ads consolidates Streaming TV, video, audio, mobile, and display management into one platform. Dealerships follow a buyer from a 15-second smart TV spot to a mobile search for local truck deals. This unified approach eliminates ad waste, such as paying to show a heavy-duty truck ad to a college student without a driver's license. Data targeting ensures that ad spend reaches buyers who intend to purchase a vehicle.
When a buyer walks through a competing car lot, Full Force Ads draws a digital perimeter around that location. After the buyer leaves, they receive mobile ads and evening Connected TV ads featuring your inventory. This method targets individuals based on their physical presence at a dealership.
Dealers can upload lists of expiring leases or high-income households in Draper and Park City. The platform serves digital video ads exclusively to those physical addresses across all their devices, replacing traditional direct mail postcards with television placements during live events.
Most buyers research online for weeks before visiting a showroom.
Search Retargeting. When a Salt Lake City resident searches for fuel-efficient SUVs, they see your OTT ads, even if they've never visited your website.
Site Retargeting. When a user leaves your website after viewing a specific vehicle without booking a test drive, the platform displays that exact car to them during subsequent web browsing and TV streaming.
High-quality video ads on a 65-inch screen establish brand authority. Centralized management limits ad frequency to prevent user fatigue while keeping the dealership visible. When a buyer encounters your message on Hulu, hears it on Spotify, and sees a native ad on a local news site, the combined exposure encourages a showroom visit.
Full Force Ads coordinates all channels from one platform. Weekly reports track performance metrics, including Hulu view-through rates and showroom visits driven by geofencing. Campaigns launch within five to seven business days to accommodate fast-moving inventory changes.
Ready to put your inventory on the biggest screens in Utah? Schedule a demo with Full Force Ads to build a custom OTT and CTV strategy for your dealership.
