See what we’re working on, what’s planned, and what we’re reviewing for future updates to the Full Force Ads self-serve platform.
This roadmap is meant to give customers a general view of where the platform is headed. Items may change based on customer feedback, technical requirements, compliance needs, or business priorities.
These items are actively being worked on or tested.
Status: In Progress
Area: Targeting
Expected timing: This month
What we’re working on:
Customers who sign an addressable addendum will be able to automatically upload and geo-fence addresses in the system.
Why it matters:
This allows customers to upload 50 to 1 million US-based addresses to allow them to target their customers.
Customer impact:
Status: In Progress
Area: Targeting
Expected timing: This month
What we’re working on:
The ability to add a block list or allowlist to your campaigns to help with brand safety.
Why it matters:
Customers will have more control over where their ads show up.
Customer impact:
These items are planned but are not yet actively being built.
Status: Planned
Area: Targeting
Expected timing: Next Quarter
What we plan to add:
With blocklists and allowlists being added, there will be system-wide lists that our customers can use to help with their list creations.
Why it matters:
This will take the guesswork out of which domains to use or remove, especially for apps, since they are more difficult to associate with a URL.
Customer impact:
These items are being considered or evaluated. They are not guaranteed, but they are areas we are reviewing based on customer needs and product direction.
Status: Under Review
Area: Targeting
What we’re reviewing:
Allow customers to run a campaign that responds to the weather in specific areas.
Why we’re considering it:
Being able to launch ads based on weather would allow users to advertise when certain weather conditions are occurring in an area. A use case would be advertising roofing repair during a rainstorm.
What would help us prioritize this:
Status: Under Review
Area: Reporting
What we’re reviewing:
We are constantly evaluating which reports we can add to our system. We are evaluating reports we can create that will list each creative and show how they performed individually from impressions, clicks, and conversions.
Why we’re considering it:
This is a requested and much-used report for our full-service clients, and we understand its value for our self-serve clients as well.
What would help us prioritize this:
To see our release notes, visit our product updates page.
This roadmap is updated as platform priorities change. Items listed here are not guaranteed release commitments unless otherwise stated. Timing may change based on testing, customer feedback, compliance review, or technical requirements.
Have feedback on something listed here? Contact our team and let us know what would help you most.
