Display Advertising

Banner ads across millions of websites and apps. Reach your audience wherever they browse with targeted display campaigns.

What is Display Advertising?

Display advertising places your visual ads (banners, images, animated graphics) across websites, apps, and content platforms. When someone visits a news site, checks the weather, plays a mobile game, or reads a blog, your ad can appear alongside that content.

Display is the foundation of programmatic advertising. It delivers broad reach, frequency, and brand visibility at scale, and works even harder when combined with targeting like geofencing, retargeting, or addressable.

Display Ad Formats

Standard Banners Classic rectangular ads in common sizes (300x250, 728x90, 160x600, 320x50). Run across desktop and mobile web.

Rich Media Interactive ads with animation, expandable features, video elements, or hover effects. Higher engagement than static banners.

Interstitials Full-screen ads that appear between content or during app transitions. High visibility and impact.

Responsive Display Ads that automatically adjust size and format to fit any available ad placement. Maximum reach with minimal creative production.

Animated/HTML5 Motion-based ads that capture attention without requiring video production.

Why Display Advertising?

Massive reach. Access billions of impressions across premium publishers, apps, and content networks.

Cost-effective awareness. Lower CPMs than video or streaming TV make display ideal for building frequency and staying top-of-mind.

Flexible creative. Run static images, animated banners, or rich media depending on your goals and budget.

Retargeting powerhouse. Display is the backbone of retargeting campaigns. Reach people who visited your website as they browse elsewhere.

Full-funnel coverage. Use display for awareness at the top of the funnel, then retarget for conversions at the bottom.

Targeting Options

Geographic: State, city, zip code, radius around your location
Demographic: Age, gender, household income, homeowner status
Behavioral: In-market audiences, interests, purchase intent
Contextual: Appear alongside relevant content (sports, news, finance, etc.)
Retargeting: Re-engage website visitors across the web
Geofencing: Serve display ads to people who visited specific locations
Addressable: Target specific households from your customer or prospect list

Where Your Ads Appear

Your display ads run across premium inventory including:

Major news sites (local and national)
Weather and sports sites
Lifestyle and entertainment publishers
Mobile apps (games, utilities, content apps)
Business and finance sites
Thousands of niche content sites

We prioritize quality inventory and avoid low-value placements that waste your budget.

Common Display Ad Sizes

Size	Name	Best For
300x250	Medium Rectangle	Universal, highest inventory
728x90	Leaderboard	Desktop headers
160x600	Wide Skyscraper	Desktop sidebars
320x50	Mobile Leaderboard	Mobile web
300x600	Half Page	High-impact desktop
320x480	Mobile Interstitial	Full-screen mobile

We recommend providing multiple sizes to maximize reach. Don't have creative? We can help.

Display + Retargeting

Display advertising powers your retargeting strategy. When someone visits your website but doesn't convert, display retargeting keeps your brand in front of them as they browse other sites.

Retargeting typically delivers:

Higher click-through rates than prospecting
Lower cost per conversion
Increased brand recall

[Learn more about Site Retargeting →]

Display + Geofencing

Combine display with geofencing to serve banner ads to people who visited specific locations, such as competitor stores, events, or relevant businesses.

[Learn more about Geofencing →]

How It Works

Step 1: Strategy Call We discuss your goals, audience, and how display fits your media mix.

Step 2: Creative Provide your banner ads or work with us to create them.

Step 3: Launch Campaign goes live across targeted inventory.

Step 4: Optimize & Report Weekly reporting on impressions, clicks, conversions, and ongoing optimization.

Ready to Launch a Display Campaign?

Display advertising delivers reach, frequency, and results. Let's build your campaign.