Retail Advertising

Drive Foot Traffic, Beat the Competition, and Measure Every Visit.

Programmatic advertising for retail stores, franchises, and shopping centers. Geofence competitors, target local shoppers, and track who actually walks through your door.

The Advertising Challenge for Retail

Retail has a foot traffic problem. Shoppers are browsing on their phones, comparing prices online, and making decisions before they ever walk into a store. Traditional advertising — mailers, billboards, local print — still drives some awareness, but you can't measure whether any of it actually puts a customer in your store.

Online-only competitors don't have overhead. They can undercut you on price and reach your customers through targeted digital ads. If your marketing can't match that level of precision, you're spending money without knowing what's working.

Programmatic advertising gives retail stores the same targeting power as online brands. You can reach shoppers by location, behavior, and demographics, and then measure whether they actually visited your store.

How Programmatic Works for Retail

Competitor Geofencing

Draw a geofence around every competing retail location in your market. Anyone who visits a competitor gets your ads served on their devices for up to 30 days. Pull shoppers to your store.

Event & Location Targeting

Target people attending local events, festivals, and shopping center events. Reach nearby shoppers with timely ads when they're already out and ready to buy.

Mobile-First Targeting

Reach shoppers on their phones when they're near your store, researching products, or comparing prices. Serve ads based on real-time location, time of day, and shopping behavior.

Foot Traffic Measurement

Draw a Conversion Zone around your store. Count how many people saw your ad and then physically walked in. Know your true cost per visit and optimize spend accordingly.

Campaign Use Cases

Grand Opening: Launching a new location? Geofence a radius around your store, target nearby households with addressable ads, and run CTV spots to build awareness. Measure opening-week foot traffic with Conversion Zone tracking.

Holiday & Seasonal Campaigns: Running a Black Friday sale, back-to-school promotion, or holiday event? Layer geofencing around competitor stores with display and mobile ads to drive shoppers to your location during peak shopping periods.

Franchise Multi-Location: Managing multiple store locations? Run coordinated campaigns with location-specific geofencing and unique Conversion Zones for each store. Measure foot traffic per location and optimize budgets accordingly.

Loyalty & Retention: Retarget previous store visitors with upcoming promotions, new inventory alerts, and loyalty offers. Keep your store top of mind between visits.

Available Channels

Streaming TV (CTV) — Store spotlights and promotional spots on Hulu, Roku, Peacock, and 100+ apps
Video (Pre-Roll) — :15 and :30 spots across web and app video content
Display — Banner ads across shopping, lifestyle, deals, and local news sites
Mobile — Reach shoppers on their phones with location-aware ads near your store
Audio — Spotify, Pandora, and podcast ads targeted to local shoppers
Native — Sponsored content placements within shopping, deals, and lifestyle sites

Measuring What Matters

Retail advertising is about one thing: getting people into your store. Here's how we measure what matters:

Foot Traffic Attribution: Draw a Conversion Zone around your store and count how many people who saw your ads actually walked in. Know your true cost per visit.

Multi-Location Reporting: Running multiple stores? Get individual Conversion Zones and performance reports for each location so you can compare and optimize by market.

Competitive Insights: See how many people who visited a competitor's location were exposed to your ads and how many of them switched to your store.

Ready to Drive More Foot Traffic?

Let's build a retail advertising strategy that puts shoppers in your store and measures every visit.