Most people you want to reach will touch four or five screens before lunch. Phone at breakfast, laptop at work, streaming service at night, audio somewhere in between. The funnel diagram everyone still draws does not describe any of that.
Finding an audience is not the hard part. The audience is everywhere. The hard part is showing up on enough of those screens to be remembered, narrowing the buy so you stop paying to reach people who will never buy, and making creative that survives a thumb moving at speed.
If your budget sits in one platform and your banners go out to an unsegmented list, you are paying more per result than you need to. What follows is how we build campaigns at Full Force Ads. We work out of Utah and run media nationally.
Nobody lives on one platform. People stream a series after work, listen to Spotify at the gym, scroll apps at lunch, and read articles on sites you have never heard of. A media plan should look like that.
We buy every major digital channel through one platform, which means one team optimizing the whole thing instead of five vendors each defending their own slice.
| Channel | Where the person is | What it does well |
|---|---|---|
| Streaming TV | Living room | Unskippable, big screen |
| Digital video | Actively watching | Sight, sound, motion |
| Digital audio | Away from screens | Close attention, low competition |
| Mobile | Out in the world | Location and timing |
| Programmatic display | Browsing | Cheap reach and repetition |
| Native | Reading | Blends into the page |
Connected TV puts a real commercial on the biggest screen in the house. Fifteen or thirty seconds, in HD, on Roku, Fire TV, Hulu, Paramount+ and Apple TV, and the viewer cannot skip it.
The difference from linear TV is who sees it. Broadcast sells you a demographic in a market. Streaming lets you buy specific households by income, purchase intent, automotive data or a geographic boundary you draw yourself.
Video does more work per second than anything else because it uses picture, sound and motion at once. Pre-roll, mid-roll and outstream formats run across thousands of sites and apps.
The value is placement. Your ad runs immediately before the thing the person came to watch, which is the one moment you can count on their attention.
Audio is the channel most advertisers skip, which is part of why it works. Unskippable spots run on Spotify, Pandora, iHeartRadio, podcast networks and internet radio.
People listen while driving, cooking, working out or cleaning. Their eyes are busy but their attention is not, and there is no competing ad in the feed next to yours.
The phone is the only device people carry everywhere, so mobile catches them in the small moments when they are deciding something.
In-app placements, mobile web banners and location-aware ads use real-time location and app usage, so the offer can match where somebody is standing right now.
Banners are the cheap backbone of the plan. They run across millions of publisher sites, news outlets and niche portals.
Display holds awareness between the expensive touches, reinforces what people saw on video and audio, and does most of the heavy lifting in retargeting.
Native ads take on the fonts, colors and layout of the site they run on, which is how they get around banner blindness.
Because they read like recommended articles rather than ads, people click them more often and stay longer once they land.
Good creative shown to the wrong person is money set on fire. Channels decide where your ad shows up. Targeting decides who it reaches, and that is the part we build first.
| Layer | What it targets |
|---|---|
| Geofencing | Real physical locations |
| Addressable | Specific households from your list |
| Search retargeting | People who searched your keywords |
| Site retargeting | People who already visited you |
| Contextual | Pages about your subject |
Geofencing draws a virtual perimeter around a real place and serves ads to the phones that enter it.
A commercial roofing contractor can fence trade shows, competitor office parks and industrial zones. A dealership can fence every rival showroom in town and advertise to people standing on a competitor lot.
Addressable is direct mail with better follow-through. You upload physical addresses, from your CRM, a target account list or a purchased database, and we serve ads to the devices in those homes and offices.
A B2B company or a high-ticket service provider can take a list of named accounts and put Streaming TV, video and display in front of exactly those households.
Most first-time visitors leave without doing anything. The number people usually quote is 97 percent, and whatever the real figure is for your site, it is high enough that everything you paid to get that traffic is wasted if you let them go.
Somebody reads your service page or adds to cart and disappears. Site retargeting follows them through the rest of their browsing with display, video and native until they come back.
Search retargeting reaches people who typed your keywords into Google or Bing, whether or not they have ever seen your site.
A homeowner searches for HVAC repair near them, clicks something else, and then sees your banners and native units on the news and sports sites they read for the rest of the week.
With third-party cookies going away, contextual matters more than it did five years ago. It places your ad next to editorial content about your subject.
A financial advisory firm can run display and native inside articles about retirement planning or market trends, reaching readers whose attention is already on money.
Targeting gets you the right screen. The creative decides whether anything happens next, and in a feed you have about three seconds to make that case. Three things matter most: the hook, the visual path through the ad, and where you put the call to action.
| Timing | What has to happen |
|---|---|
| 0 to 3 seconds | Break the scroll: motion, contrast, text overlay, a human face |
| 3 to 10 seconds | Guide the eye: gaze direction, isolated value prop, native framing |
| 10 seconds to end | Ask for the click: contrasting button, persistent end card |
Hook rate is the share of impressions where somebody watches at least three seconds or stops on your display ad. It is the metric that governs everything downstream, because if you lose them at second two, the rest of that impression is paid for and gone.
The brain filters out anything predictable, so the first frame needs to break the pattern: sudden movement, an unexpected scale, a hard color shift, an image that looks like real life rather than stock.
Around 80 percent of mobile video plays with the sound off, so the opening frame needs bold, high-contrast text that carries the offer on its own.
Close-up human faces stop people. Faces showing real emotion or looking straight down the lens stop them more than a product shot or a graphic.
Once you have attention, the layout has to move the viewer through the message in order. Random arrangement creates friction, and friction is a scroll.
People follow other people's eyes. If the subject in your ad looks at the headline, viewers look at the headline. If the subject looks off-frame, viewers look off-frame and you lose them.
Isolate the thing that matters. The offer, the number, the hero shot: put it against a clean high-contrast background and let everything else stay quiet. Cluttered ads confuse people and confused people leave.
Feed placements reward ads that look like the feed. Handheld camera, native text boxes, someone talking to the camera. A glossy broadcast spot dropped into a scroll environment reads as an ad before anyone hears a word of it.
An ad that never asks for anything is expensive artwork.
On display and native units, the button needs to fight the background. Bright orange or electric blue on white or dark grey. Keep it in the visible area and off the low-contrast edges.
In video over fifteen seconds, saving the ask for the last frame means most of the audience never sees it. Put a short verbal and visual prompt around the seven to ten second mark, then hold a clickable end card through the close.
Replace "Learn More" and "Submit" with the actual thing on offer: claim your free audit, schedule your demo, get instant access, see real results today.
You do not need every channel at once. The point is to match the objective to the smallest combination that can hit it.
| Objective | Channels | Targeting |
|---|---|---|
| Own a local market | Geofencing, display, mobile | Local perimeters plus household demographics |
| Take share from competitors | Geofencing, addressable | Competitor locations and trade shows, plus household address match |
| Build the brand broadly | Streaming TV, video, audio | In-market behavior and contextual interest |
| Drive high-intent traffic | Display, native, search retargeting | Keyword search history and related articles |
| Win back site visitors | Site retargeting, display, video | Pixel data from specific high-intent pages |
| Activate a customer list | Addressable, Streaming TV, display | CRM address matching across household screens |
A Utah company with several locations wants customers who currently shop with regional competitors.
Geofence the competitor locations. When a shopper spends fifteen minutes or more on one of those properties, tag the device. For the next thirty days that person sees mobile banners, native articles making the comparison, and Streaming TV spots at home through addressable matching.
The effect is repetition across every screen the household uses, at a fraction of what a billboard or a broadcast schedule costs.
A high-ticket software company wants demo requests from mid-market executives.
Load the target account addresses into an addressable campaign. Add search retargeting for executives searching enterprise tools on the open web. Run fifteen-second video on desktop news sites and audio during business hours, with site retargeting behind anyone who reaches the demo page.
The result is a short list of accounts seeing you repeatedly, from several directions, over a defined window.
Plenty of agencies make this harder than it is. Vanity metrics instead of numbers, multi-year contracts, black box bidding that quietly dumps budget onto click farms.
We run one partner for every channel, so you are not managing a CTV vendor, a retargeting agency and a display freelancer at the same time.
We combine geofencing, addressable matching, search retargeting and contextual placement in every campaign rather than buying broad impressions and reporting the total.
You get weekly reports showing where the ads ran, who saw them, which creative converted and where the money went.
There is no annual minimum. Start at a budget you are comfortable with, look at the numbers, scale when the numbers say to.
Legacy agencies take six to eight weeks to launch. We take five to seven business days.
Discovery call. We go through your business model, your customers, your margins and what you are trying to hit. No pitch.
Recommendation. Our strategists look at your market and put together a channel and targeting plan built around your budget, with the creative formats it needs.
Launch. Once creative and parameters are set, campaigns go live across the channels you picked, usually inside five to seven business days.
Optimization and reporting. We watch performance daily, shift spend toward what is working, refresh creative, and send a clear report every week.
Single-channel campaigns with no segmentation cost more and return less. A multi-screen plan with real targeting behind it costs less per result, and you can see where the money went.
Whether you want to take local share with geofencing, reach named households on Streaming TV, or build awareness through audio and video, we can build the plan and run it.
Book a call with Full Force Ads and we will map out what an omnichannel plan looks like for your business.
