Automotive Advertising

Put Your Dealership in Front of Every Buyer — Before They Walk Into a Competitor's Showroom.

Geofence competitor lots, target in-market shoppers, and measure who actually visits your dealership.

The Advertising Challenge for Dealerships

Car buyers research for weeks before stepping foot on a lot. They browse inventory online, compare prices, read reviews, and visit multiple dealerships. By the time they show up, they've already made most of their decision.

Traditional advertising — billboards, radio, newspaper — can't tell you who saw your ad and actually came to buy. You're spending money with no way to connect ad impressions to showroom visits.

Programmatic advertising changes that. You can reach the right buyers, on the right devices, at the right time — and then measure whether they visited your dealership.

How Programmatic Works for Automotive

Conquest Geofencing

Draw a virtual fence around competitor dealerships. When shoppers visit their lot, serve your ads on their devices for up to 30 days. Pull them to your showroom instead.

Addressable Targeting

Target households with expiring leases, specific vehicle ownership, income levels, and in-market auto signals. Reach buyers before they start shopping.

Streaming TV & Video

Run :15 and :30 second spots on Hulu, Roku, and connected TV apps. Build brand awareness with sight, sound, and motion — targeted to auto intenders in your market.

Foot Traffic Attribution

Measure exactly how many people saw your ad and then visited your dealership. Conversion Zone tracking draws a fence around your lot and counts walk-ins.

Campaign Use Cases

New Model Launch: Target in-market SUV shoppers within 25 miles with CTV spots and display retargeting. Measure dealership visits within 30 days.

Conquest Campaign: Geofence every competing dealership in your market. Serve ads to anyone who visits a competitor lot. Track how many switch to your showroom.

Service Drive Revenue: Target existing customers with addressable ads for service specials, tire promotions, and seasonal maintenance. Drive service appointments.

Lease Expiration: Use addressable data to reach households with leases expiring in the next 90 days. Serve personalized offers across display, video, and CTV.

Available Channels

Streaming TV (CTV) — Targeted commercials on Hulu, Roku, Peacock, and 100+ apps
Video (Pre-Roll) — :15 and :30 spots across web and app video content
Display — Banner ads across premium automotive, news, and lifestyle sites
Mobile — Reach shoppers on their phones while they're researching and lot-shopping
Audio — Spotify, Pandora, and podcast ads targeted to auto intenders
Native — Sponsored content placements within automotive news and review sites

What Success Looks Like

Foot Traffic: Track how many ad viewers physically visited your dealership using Conversion Zone technology.

Cost Per Visit: Know exactly what you're paying per showroom visit — not just per click or impression.

Conquest Rate: Measure how many shoppers you pulled away from competitor lots.

Full-Funnel Reporting: Weekly reports showing impressions, video completion rates, click-through rates, and real-world conversions — all white-labeled to your dealership.

Ready to Fill Your Showroom?

Let's build an automotive advertising strategy that targets real buyers and measures real visits.