Healthcare Advertising

Reach Patients Where They're Already Looking — Without Violating Privacy Regulations.

Targeted advertising for hospitals, clinics, specialists, and health systems.

The Advertising Challenge for Healthcare

Healthcare marketing has unique constraints. You can't use personal health data for targeting. You need to build trust before a patient will book an appointment. And your competitors are spending aggressively on the same keywords in Google Ads.

Programmatic advertising gives healthcare providers a way to reach potential patients through premium, brand-safe environments — without relying on protected health information. You can target by geography, demographics, and health-related interests while staying compliant.

How Programmatic Works for Healthcare

Geofencing Competitors

Draw fences around competing clinics, hospitals, and urgent care centers. Reach patients who visited a competitor and serve your ads for up to 30 days.

Addressable Household Targeting

Target households by demographics like age, income, and household composition. Reach likely patients for services like pediatrics, orthopedics, or senior care.

Streaming TV for Trust

CTV ads build trust and familiarity. Patients choose providers they recognize. Run :30 spots featuring your physicians, facilities, and patient testimonials.

Conversion Zone Tracking

Draw a Conversion Zone around your clinic or hospital. Measure how many people saw your ad and then physically visited your location.

Campaign Use Cases

New Practice Launch: Geofence a 10-mile radius around your new location. Target households matching your patient demographics with display, video, and CTV.

Service Line Promotion: Promoting a new orthopedic center? Target adults 40+ with joint pain-related content interests. Serve video ads on CTV and pre-roll.

Urgent Care Awareness: Geofence competitor urgent care locations and nearby pharmacies. Target mobile users in real-time when they're seeking immediate care.

Physician Recruitment: Use addressable targeting to reach healthcare professionals in specific zip codes. Promote your facility's career opportunities via display and native.

Privacy & Compliance

All targeting uses publicly available, non-PHI data. We do not use patient records, appointment history, or any HIPAA-protected information for ad targeting.

Targeting is based on geography, demographics, contextual content categories, and general health interests — the same data available to any advertiser. Your campaigns run through premium, brand-safe inventory.

We work with your compliance team to ensure all creative and targeting meets your organization's standards.

Available Channels

Streaming TV (CTV) — Build trust with video ads on premium streaming platforms
Video (Pre-Roll) — :15 and :30 spots before health, news, and lifestyle content
Display — Banner ads on health-related and general news sites
Mobile — Reach patients on their phones near your locations
Native — Sponsored content on health and wellness publishers
Audio — Podcast and streaming audio ads for awareness campaigns

What Success Looks Like

Patient Visits: Conversion Zone tracking measures ad viewers who physically visited your clinic or hospital.

Awareness Lift: Track impression share, video completion rates, and frequency to measure brand building.

Service Line Growth: Tie specific campaigns to appointment volume increases for targeted services.

Competitive Intelligence: See how many competitor patients were exposed to your ads and visited your facility.

Ready to Reach More Patients?

Let's build a healthcare advertising strategy that drives appointments and builds trust.