Restaurants live and die by foot traffic. Social media helps with awareness, but it's hard to know if a Facebook post actually put someone in a seat. Google Ads captures people already searching, but you're bidding against every restaurant in town.
Programmatic advertising lets you target people based on where they go, what they're interested in, and where they live — then measure whether they actually visited your restaurant. It's the missing piece between 'I saw your ad' and 'I ate at your restaurant.'

Grand Opening: Geofence a 5-mile radius plus all competing restaurants. Hit mobile and display hard for 2 weeks before opening. Measure opening week foot traffic.
Lunch Rush: Target office buildings and business parks within 3 miles during 10am-1pm. Serve mobile ads with your lunch specials to drive midday traffic.
Weekend Dinner: Run CTV and video ads Thursday-Saturday targeting food enthusiasts and date-night planners in your zip codes. Track Friday-Sunday visits.
Event Night: Geofence the stadium or concert venue. Serve ads to attendees before and after the event promoting your pre-game specials or late-night menu.
Foot Traffic: Conversion Zone tracking counts ad viewers who visited your restaurant.
Cost Per Visit: Know exactly what you paid per diner through the door — not just per click.
Conquest Wins: Track how many customers you pulled from competitor locations.
Event ROI: Measure how many event attendees visited your restaurant within 24 hours of the event.
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