Plumbing Advertising

Be the Plumber Homeowners Call First — Not the One They Find on Page Two.

Targeted advertising that reaches homeowners before the emergency and stays with them after.

The Advertising Challenge for Plumbers

Plumbing is an emergency-driven business. When a pipe bursts, homeowners grab their phone and call the first name they recognize. If that's not you, you've already lost the job.

Google Ads captures active searchers, but the cost per click is steep and rising. Programmatic advertising builds the brand awareness that makes homeowners call you first — and targets the homeowners most likely to need plumbing services based on home age, value, and location.

How Programmatic Works for Plumbing

Addressable by Home Age

Older homes have older pipes. Target homes 20+ years old where plumbing failures are statistically more likely. Reach them with maintenance offers before the crisis.

New Mover Targeting

New homeowners spend heavily on plumbing in the first year — inspections, upgrades, and surprise repairs. Reach them within 30 days of moving in.

Service Area Precision

Only target the zip codes you serve. No wasted impressions on areas where you won't dispatch a truck.

Brand Awareness on CTV

Run :15 and :30 second spots on streaming TV. When the emergency hits, homeowners call the name they've seen — not the third result on Google.

Campaign Use Cases

Winter Pipe Prep: Target homeowners in cold-climate zip codes before the first freeze. Promote pipe insulation services and emergency response availability.

Water Heater Replacement: Use addressable data to target homes 10+ years old. Water heaters last 8-12 years — reach homeowners before the tank fails.

New Construction Neighborhoods: Geofence new housing developments. New builds often need plumbing adjustments and additions within the first few years.

Bathroom Remodel Leads: Target homeowners browsing home improvement content. Serve display and video ads promoting your remodel services.

What Success Looks Like

Emergency Calls: Track inbound call volume increases correlated with campaign flights.

Cost Per Lead: Measure your true cost per qualified plumbing lead across all channels.

Maintenance Signups: Track annual maintenance plan enrollments driven by display and CTV campaigns.

Market Coverage: Ensure consistent brand visibility across every zip code in your service area.

Ready to Grow Your Plumbing Business?

Let's build a plumbing advertising strategy that keeps your trucks rolling.