Roofing Advertising

Be the Roofer Homeowners Trust — Before the Storm Hits.

Targeted advertising that reaches homeowners with aging roofs, storm damage, and replacement needs.

The Advertising Challenge for Roofers

Roofing leads are expensive. A single click on 'roof replacement near me' can cost $50+ on Google Ads. And after every storm, every roofer in town floods the market with door-knocking and yard signs.

Programmatic advertising helps you reach homeowners proactively — targeting homes with aging roofs, in storm-prone areas, or in neighborhoods where re-roofing is already happening. Build your brand before the storm so you're the trusted name when it hits.

How Programmatic Works for Roofing

Addressable by Home Data

Target homes by age, roof type, and neighborhood. Homes 15-20+ years old are prime candidates for inspection and replacement.

Storm Response Targeting

When severe weather hits, launch rapid-response campaigns targeting affected zip codes within 24 hours. Be first in the inbox, not last on the doorstep.

Geofencing Neighborhoods

Already working in a neighborhood? Geofence it. Serve ads to every home on the block. Social proof — 'Your neighbor chose us' — drives conversions.

CTV Brand Building

Run streaming TV ads featuring your crew, your work, and your warranty. Homeowners choose roofers they trust — CTV builds that trust.

Campaign Use Cases

Storm Damage Response: Hail storm in your area? Launch targeted display and mobile ads to affected zip codes within hours. Promote free inspections and insurance claim assistance.

Aging Roof Campaign: Use addressable targeting to reach homes 20+ years old. Serve display and CTV ads promoting inspection specials and financing options.

Neighborhood Blitz: Working on a roof in a subdivision? Geofence the neighborhood. Serve ads to every household showing your work being done on their street.

Spring Inspection Push: Run pre-storm-season campaigns promoting roof inspections. Target homeowners in historically storm-prone zip codes.

What Success Looks Like

Inspection Bookings: Track how many free roof inspection requests come directly from your campaigns.

Cost Per Lead: Measure your true cost per qualified roofing lead — often far less than pay-per-click.

Storm Response Speed: Measure lead volume within 48 hours of a storm event campaign launch.

Neighborhood Penetration: Track impression share and response rates within geofenced neighborhoods.

Ready to Grow Your Roofing Business?

Let's build a roofing advertising strategy that generates leads rain or shine.