Pest Control Advertising

Reach Homeowners Before the Bugs Do.

Targeted advertising that drives new customers and annual service plan signups for pest control companies.

The Advertising Challenge for Pest Control

Pest control is seasonal, competitive, and relationship-driven. Everyone searches 'exterminator near me' when they see a roach, but the real money is in recurring annual service plans.

Programmatic advertising helps you reach homeowners before the infestation — targeting by season, geography, and home type. Build awareness so your brand is the one they call, and retarget leads who visited your site but didn't convert.

How Programmatic Works for Pest Control

Seasonal Targeting

Ant season, mosquito season, rodent season — time your campaigns to match pest activity cycles in your region. Be proactive, not reactive.

Addressable Households

Target homes in wooded areas, near water, or in older neighborhoods where pest problems are more common. Reach the right homes with the right message.

New Mover Campaigns

New homeowners are prime pest control customers. They're setting up services and want peace of mind. Reach them within 30 days of move-in.

Retargeting Non-Converts

Someone visited your website but didn't book? Retarget them with display ads featuring a first-service discount or free inspection offer.

Campaign Use Cases

Spring Launch: Run display and mobile campaigns 4 weeks before bug season. Target homeowners in your service area with annual plan promotions.

Termite Season: Target homes 10+ years old with addressable data. Promote free termite inspections via display and CTV during peak swarm season.

Mosquito Control: Geofence neighborhoods near standing water and wooded areas. Run mobile campaigns promoting recurring mosquito treatments.

Recurring Plan Upsell: Retarget one-time customers with display ads promoting annual service plans. Show cost savings vs. per-visit pricing.

What Success Looks Like

New Customers: Track first-time service bookings directly attributed to advertising campaigns.

Annual Plan Signups: Measure recurring service plan enrollments — the highest-value conversion for pest control.

Cost Per Acquisition: Know your true CPA for new customers vs. the lifetime value of a recurring customer.

Seasonal Performance: Compare lead volume and cost per lead across seasons to optimize your media calendar.

Ready to Grow Your Pest Control Business?

Let's build an advertising strategy that drives new customers and recurring plans.