For business owners, the dream has always been simple: reach a customer at the exact moment they're ready to buy. Geofencing makes that possible.
At Full Force Ads, we combine real-world location data with the automated power of programmatic advertising to connect digital impressions to physical front doors. If someone walks into your competitor's store today, they can see your ad tonight.
Geofencing is a location-based service that lets us draw a virtual "fence" around a specific geographic area. That could be a competitor's storefront, a convention center, or a specific neighborhood. When a person enters this area with their mobile device, they get tagged.
Once they leave that location, we can serve them display, video, or native ads across millions of websites and apps. It's not just about where they are right now. It's about where they've been.
If you own a local gym, we can geofence every other fitness center within a 10-mile radius. When a user visits a competitor, they clearly have an interest in fitness. We then serve them your "New Member Special" video ad while they're scrolling through news or social media later that evening.
Trade shows, concerts, and sporting events are packed with specific demographics. If you sell high-end outdoor gear, geofencing a major hiking expo lets you capture a high-intent audience that you can market to for up to 30 days after the event ends.
This is the most precise form of targeting available. You provide us with a list of physical home addresses (from your CRM or a purchased lead list), and we draw individual fences around those specific properties. Your ads then appear on the smartphones, tablets, and Streaming TVs of the people living in those exact homes.
Most providers only offer geofencing for simple banner ads. At Full Force Ads, we take a multi-channel approach. A person tagged in a geofence doesn't just see a display ad. They might see:
By reaching the user across multiple touchpoints, we stay top-of-mind without being annoying.
The biggest question in local advertising is: did this ad actually bring someone into my store? We don't guess. We use conversion zones.
We draw a second fence around your place of business. When someone who saw your ad walks into your store, our system tracks it as a physical conversion.
Example: You spend $1,000 on a geofencing campaign. Our report shows that 45 people who saw the ad subsequently walked into your lobby. You now have a concrete cost-per-walk-in metric to measure your ROI.
The local market moves fast. A competitor might launch a sale tomorrow, or a major event might be announced for next week.
| Objective | Strategy |
|---|---|
| Increase foot traffic | Geofencing competitors + mobile display |
| High-value lead generation | Addressable geofencing + Streaming TV |
| Brand recognition | Localized video + search retargeting |
Whether you want to own a local neighborhood or pull market share from a national chain, geofencing is the most direct way to connect digital ads to real-world store visits. Let's look at your local market and show you where your customers are going right now.
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