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Household-Addressable Streaming Video for Luxury Goods

Household-Addressable Streaming Video for Luxury Goods

Posted on August 10, 2026

A recent campaign for a high-ticket luxury retailer shows how these channels and targeting methods work together.

Luxury goods addressable campaign

  • Market: Detroit metro area, MI
  • Primary channel: household-addressable OTT and connected TV
  • Core mechanics: CRM list matching plus high-income household filtering

The steps:

  1. High-net-worth household address list uploaded
  2. Addresses matched to IP networks and connected devices
  3. 30-second unskippable OTT video ads delivered on Roku, Hulu, and Fire TV
  4. Mobile and display follow-up to the same homes
  5. Foot traffic attribution tracked to the retail showroom

The problem

A luxury retailer in Detroit wanted to launch a high-ticket product line to wealthy households nearby. Broad TV advertising wasted too much of the budget on people who would never buy, and standard display ads did not carry the look a luxury brand needs.

How the campaign ran

The list: the retailer built a verified list of prospective households in Detroit's wealthiest zip codes, including Birmingham, Bloomfield Hills, and Grosse Pointe, filtered to net worth above $2M and household income above $250k.

The match: we uploaded those street addresses and matched them to the households' connected devices and IP networks.

The delivery: those households saw a 30-second, unskippable video ad on their own TVs through Roku, Apple TV, Hulu, and Amazon Fire TV.

The follow-up: when people in those homes went online on a phone or laptop, matching display and native ads kept the message in front of them.

The result: we drew a virtual boundary around the showroom and tracked how many of the ad-exposed households actually walked in, then tied those visits back to sales.

Why advertisers work with Full Force Ads

Programmatic campaigns across this many channels take real technology, direct access to ad inventory, and someone watching the numbers every week. We are based in Sandy, Utah, and we built the company so businesses can use the same ad technology big brands use, without the big minimums or the long contracts.

  Typical vendor Full Force Ads
Monthly minimums $10,000+ Flexible budgets
Contract 6 to 12 months No long-term lock-in
Targeting scale Zip-code radius Building level
Measurement Clicks and impressions Foot traffic and conversions
Vendor management Several vendors to juggle One platform
Reporting Monthly static PDF Weekly detailed view

What sets us apart:

One partner for every channel. Streaming TV, video, audio, mobile, display, and native all run through us, so you are not stitching together three platforms and two agencies.

Targeting down to the building. Instead of drawing a circle around a zip code, our geofencing follows the actual outline of a location.

Weekly reports you can read. Every week you see where the ads ran, who saw them, how many finished the video, how the clicks performed, and how many people showed up in person.

Flexible budgets, no lock-in. Start small, see what the numbers say, and scale when you are ready. We keep your business by getting results, not by holding you to a contract.

Fast to launch. Where a traditional agency might take weeks, your campaign goes live in 5 to 7 business days.

How it works

Getting a campaign live should be simple. There are four steps.

Step 1: Discovery. Every campaign starts with a straight, low-pressure conversation. We go through your business, who your best customers are, the areas you want to reach, any customer lists you already have, and the revenue you are aiming for.

Step 2: Strategy. We build a media plan around your goals. Rather than reusing a template, we choose the channels, targeting, ad formats, and budget split that fit your industry.

Step 3: Launch. Once you approve the creative and the plan, the campaign goes live on your chosen networks within 5 to 7 business days. We handle the setup, the tracking pixels, the geofence mapping, and the platform work.

Step 4: Optimize and report. Data starts coming in the moment you launch. We adjust the targeting, the creative, and the budget as we learn what works. Every week you get an update showing where your money went and what it brought back.

Make your ad spend pay for itself

Advertising should bring in revenue you can measure, not sit on the books as a cost nobody can explain. When you stop running one channel at a time with a pile of separate tools, you can reach the exact people you want across every screen and stop paying to show ads to everyone else.

Whether you run a local business trying to beat the shop down the street, a marketing director who wants more reach, or an agency that needs a reliable partner for programmatic, we have the technology and the people to help you grow.

Want to see what this could do for your business? Book a strategy session. We will look at what you are running now and map out the audience segments worth going after in your market.

Household-Addressable Streaming Video for Luxury Goods

 

FULL FORCE ADS
Our team is made up of seasoned members of the digital media community devoted to supporting our clients.
Sandy, UT
800-685-5776
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