Electrical Services Advertising

Power Up Your Lead Generation. Reach Homeowners Who Need an Electrician.

Targeted advertising for residential and commercial electrical contractors.

The Advertising Challenge for Electricians

Electrical work ranges from emergency calls to planned upgrades — and your advertising needs to reach both audiences. Emergency searches are expensive on Google, and upgrade-minded homeowners aren't always searching yet.

Programmatic advertising fills the gap. Target older homes likely to need rewiring, reach homeowners interested in smart home upgrades, and build brand awareness so you're the electrician people call for everything from panel upgrades to EV charger installations.

How Programmatic Works for Electricians

Addressable by Home Age

Homes built before 2000 are more likely to need panel upgrades, rewiring, and outlet replacements. Target them directly with addressable household data.

Smart Home & EV Targeting

Target households interested in smart home technology and electric vehicles. These homeowners need panel upgrades and EV charger installations.

New Construction Areas

Geofence new housing developments and commercial construction sites. Builders and homeowners need licensed electricians for finish work and upgrades.

Service Area Targeting

Limit your campaigns to zip codes you actually serve. Every impression reaches a potential customer in your dispatch radius.

Campaign Use Cases

Panel Upgrade Campaign: Target homes 20+ years old with addressable data. Promote 200-amp panel upgrades with financing options via display and CTV.

EV Charger Installation: Target households that have purchased or are shopping for electric vehicles. Serve display and video ads promoting Level 2 home charger installation.

Storm Season Prep: Run campaigns before hurricane and storm season promoting whole-home generator installations. Target homeowners in areas with frequent power outages.

Commercial Services: Geofence commercial developments and office parks. Target property managers with display ads for electrical maintenance contracts.

What Success Looks Like

Lead Volume: Track phone calls, form submissions, and appointment requests generated by campaigns.

Cost Per Lead: Compare programmatic lead costs against Google Ads and LSA — typically 30-50% less.

Service Mix: Measure leads by service type — emergency, upgrades, installations — to optimize campaign allocation.

Geographic Coverage: Ensure consistent visibility across your entire service area with impression reporting by zip code.

Ready to Grow Your Electrical Business?

Let's build an advertising strategy that keeps your schedule full.