HVAC Advertising

Stay Top of Mind Before the Heat Hits — Or the Furnace Quits.

Targeted advertising that reaches homeowners who need HVAC services before they start searching.

The Advertising Challenge for HVAC

HVAC is one of the most expensive categories in Google Ads. 'AC repair near me' can cost $50-75 per click, and you're competing with every other HVAC company in town for the same emergency searches.

The problem with search ads? They only reach people who already have a problem. Programmatic advertising lets you reach homeowners before the emergency — building brand awareness so you're the first name they think of when the system fails. And for seasonal maintenance, you can target homes most likely to need service based on home age and equipment data.

How Programmatic Works for HVAC

Addressable by Home Age

Target homes built 15+ years ago — their HVAC systems are likely due for replacement or major repair. Reach homeowners before the breakdown.

Seasonal Timing

Launch AC campaigns in early spring, heating campaigns in early fall. Get ahead of demand before homeowners start panic-searching.

Geofencing Hardware Stores

Target customers at Home Depot and Lowe's browsing HVAC supplies. They're thinking about their system — show them why they need a professional.

Conversion Tracking

Track online form fills, phone calls, and even physical visits to your office or showroom with Conversion Zone technology.

Campaign Use Cases

Pre-Summer AC Campaign: Target homeowners in older homes with display and CTV ads 6-8 weeks before summer. Promote tune-ups and early-bird maintenance deals.

Emergency Reputation: Run always-on CTV and display campaigns building brand recognition. When the system breaks at 2am, homeowners call the name they know.

Replacement Campaigns: Target homes 15+ years old with addressable household targeting. Promote financing options for new system installations.

Maintenance Plan Upsell: Retarget past customers with display ads promoting annual maintenance agreements. Drive recurring revenue.

What Success Looks Like

Leads Generated: Track phone calls, form submissions, and appointment bookings tied directly to your campaigns.

Cost Per Lead: Programmatic often delivers leads at 30-50% less than Google Ads for HVAC keywords.

Seasonal Performance: Measure campaign ROI across spring/summer AC season and fall/winter heating season.

Brand Lift: Track increases in branded search volume and direct website traffic during campaign flights.

Ready to Grow Your HVAC Business?

Let's build an HVAC advertising strategy that generates leads year-round.