Landscaping & Lawn Care Advertising

Grow Your Client List as Fast as the Grass Grows.

Targeted advertising that puts your landscaping business in front of the right homeowners at the right time.

The Advertising Challenge for Landscaping

Landscaping and lawn care is hyper-local and seasonal. You need a steady stream of new customers each spring, and you need to retain them through the year. Word of mouth helps, but it's not scalable.

Programmatic advertising lets you target specific neighborhoods, home values, and lot sizes — reaching the homeowners most likely to invest in professional landscaping. And with foot traffic measurement, you can even track visits to your garden center or showroom.

How Programmatic Works for Landscaping

Addressable by Home Value

Target homes above specific value thresholds — homeowners with higher-value properties invest more in landscaping and outdoor living.

Seasonal Campaign Timing

Launch spring cleanup campaigns in February, weekly mowing in March, hardscaping in summer, and fall cleanup in September. Match your ads to the season.

Neighborhood Targeting

Already working in a neighborhood? Geofence it. Serve ads to every home on the block. Visible trucks + targeted ads = maximum impact.

Geofencing Garden Centers

Target customers at nurseries and garden centers. People buying plants and materials are actively investing in their yards.

Campaign Use Cases

Spring Signup Push: Target homeowners in your service area with display and mobile ads promoting seasonal lawn care plans. Run 6-8 weeks before mowing season starts.

Hardscape & Design: Target higher-income households with CTV and video ads showcasing patios, retaining walls, and outdoor living projects. Drive consultation requests.

New Neighborhood Expansion: Entering a new subdivision? Geofence the neighborhood and run display ads introducing your services. Combine with direct mail for maximum impact.

Commercial Contracts: Target commercial property managers with display and native ads promoting grounds maintenance contracts. Geofence commercial complexes.

What Success Looks Like

New Accounts: Track new customer signups and service plan enrollments attributed to advertising.

Cost Per Lead: Measure cost per qualified landscaping lead across display, video, and CTV channels.

Seasonal Fill Rate: Track how quickly your mowing and maintenance schedule fills each spring.

Upsell Revenue: Measure how many lawn care customers convert to hardscaping and design projects after retargeting campaigns.

Ready to Grow Your Landscaping Business?

Let's build an advertising strategy that fills your schedule from spring through fall.