Legal & Law Firm Advertising

Reach Potential Clients at the Moments That Matter Most.

Targeted advertising for personal injury, family law, criminal defense, estate planning, and more.

The Advertising Challenge for Law Firms

Legal advertising is the most expensive category in digital marketing. Personal injury keywords can cost $100-500+ per click on Google Ads. And you're competing against firms with massive budgets buying every billboard, TV spot, and search ad in your market.

Programmatic advertising gives you a way to reach potential clients at a fraction of the cost — targeting people based on where they go, what they're researching, and where they live. For personal injury, you can literally geofence hospitals and urgent care centers to reach people at the moment they may need a lawyer.

How Programmatic Works for Law Firms

Geofencing Hospitals

Draw a virtual fence around hospitals, urgent care centers, and emergency rooms. People visiting these locations may need personal injury representation. Serve ads for up to 30 days.

Geofencing Courthouses

Target people visiting courthouses and bail bond offices for criminal defense. Reach them on their devices with your firm's information when they need it most.

Addressable Demographics

For estate planning and family law, target households by age, income, family size, and life stage. Reach the right people with the right practice area.

CTV Brand Authority

Streaming TV ads build trust and authority. Potential clients choose attorneys they recognize and feel confident about. CTV puts your firm on the big screen.

Campaign Use Cases

Personal Injury: Geofence hospitals, urgent care, and chiropractic offices within your jurisdiction. Serve display and mobile ads to visitors for 30 days. Track website visits and call volume.

Criminal Defense: Geofence courthouses, jail facilities, and bail bond offices. Serve mobile ads with your firm's contact information and 24/7 availability messaging.

Family Law: Target households going through major life changes using addressable data — age, household composition shifts, and relevant behavioral signals. Promote consultations via display and CTV.

Estate Planning: Target households with members 55+ and above-average income and assets. Serve CTV and display ads promoting estate planning consultations and workshops.

Why Programmatic Works for Legal

Legal advertising justifies premium targeting because the value of a single case can be enormous. A personal injury case worth $50,000+ makes a $20 CPM or even $50 CPM a bargain compared to $200+ Google Ads clicks.

Programmatic also lets you build sustained brand presence at scale — running CTV, display, and mobile across your entire jurisdiction so your firm's name is everywhere, consistently, not just when someone searches.

The combination of precision targeting (geofencing hospitals, courthouses) and broad awareness (CTV, display) creates a full-funnel strategy that search ads alone can't match.

Available Channels

Mobile — Critical for legal. Reach potential clients on their phones near hospitals, courthouses, and urgent care
Display — Banner ads on news, legal, and community sites across your jurisdiction
Streaming TV (CTV) — Build brand authority with commercials on premium streaming platforms
Video (Pre-Roll) — :15 and :30 spots before news and legal content
Native — Sponsored content placements on news and community publishers
Audio — Radio-style ads on Spotify, Pandora, and popular podcasts

What Success Looks Like

Case Inquiries: Track phone calls, form submissions, and consultation requests attributed to your campaigns.

Cost Per Lead: Compare your programmatic cost per lead against Google Ads and LSA — often dramatically lower for competitive practice areas.

Brand Authority: Track increases in branded search volume ('your firm name + lawyer') during campaign flights.

Geofence Performance: Measure how many hospital/courthouse visitors were served ads and then visited your website or called your office.

Ready to Grow Your Practice?

Let's build a legal advertising strategy that generates qualified case inquiries.