Real Estate Advertising

Reach Home Buyers and Sellers Before Your Competition Does.

Targeted advertising for agents, brokerages, and developers using household-level data and precision geofencing.

The Advertising Challenge for Real Estate

Real estate advertising is crowded. Every agent is running Facebook ads and buying Zillow leads. The problem? You're competing with hundreds of other agents for the same eyeballs, paying premium prices for leads that go to multiple agents simultaneously.

Programmatic advertising gives you targeting capabilities that social and search can't match. Target households by income, home equity, length of residence, and life events. Reach likely sellers before they list and likely buyers before they start touring.

How Programmatic Works for Real Estate

Addressable by Demographics

Target households by income, home equity, length of residence, and household size. Reach likely movers based on life-stage data — growing families, empty nesters, job changers.

Geofencing Open Houses

Geofence your open house locations. Anyone who attends gets your ads served for up to 30 days. Stay top of mind long after they leave.

CTV for Luxury Listings

Showcase luxury properties with :30 cinematic video ads on streaming TV. Target high-income households in specific zip codes.

New Mover Targeting

Reach people who recently moved into or out of your market. Recent movers often need agents for their next transaction.

Campaign Use Cases

Listing Promotion: Promote a new listing with display and CTV ads targeted to likely buyers in the right income and household brackets within a 30-mile radius.

Seller Acquisition: Target homeowners who've been in their home 7+ years with high equity. Serve ads promoting your market analysis and listing services.

Open House Retargeting: Geofence your open houses. Follow up with every attendee via display ads for 30 days. Promote your other listings and schedule private showings.

New Development Marketing: Promote new construction communities with CTV and video ads. Target first-time buyers, upgraders, and investors in surrounding zip codes.

Available Channels

Streaming TV (CTV) — Cinematic video ads for luxury listings and brand building
Video (Pre-Roll) — Property showcase videos before real estate and lifestyle content
Display — Banner ads on real estate, finance, and local news sites
Mobile — Reach buyers and sellers on their phones as they browse listings
Native — Sponsored content on real estate and home lifestyle publishers
Audio — Podcast and streaming ads for personal brand building

What Success Looks Like

Listing Inquiries: Track form fills, calls, and showing requests driven by your advertising campaigns.

Open House Attendance: Measure Conversion Zone visits to your open house locations from ad-exposed audiences.

Seller Leads: Track home valuation requests and listing consultation bookings from addressable campaigns.

Brand Awareness: Measure impression share, frequency, and branded search lifts across your farming areas.

Ready to Dominate Your Market?

Let's build a real estate advertising strategy that generates exclusive leads.