Your customer doesn't live in one app. They wake up to a podcast on Spotify, check local news on their phone at breakfast, stream a playlist on the drive to work, see a display ad on an industry blog during the day, then watch something on Hulu or Roku that night. Six touchpoints before dinner, and most agencies are only built to handle one or two of them.
That's the problem. When you run display with one vendor, geofencing with another, and CTV with a third, you end up paying to serve the same person three competing impressions instead of one coherent message. Nobody's coordinating the story, and the data lives in three separate dashboards that don't talk to each other. Costs go up. Attribution turns into guesswork.
Full Force Ads is a digital advertising agency based in Utah. We run streaming TV, digital video, audio, mobile, display, and native advertising from one platform, so a brand's message stays consistent no matter which screen someone happens to be looking at.
Each format does something different in the buyer's journey. Here's how we think about them.
Streaming TV (Connected TV / CTV). This puts your brand on the living room screen with the targeting precision of digital, not the broad strokes of linear TV. Traditional television means buying a block like "males 18-49 in Salt Lake City" and hoping the right people are watching. CTV lets you serve unskippable ads on Hulu, Roku, Fire TV, and Apple TV to specific households that match your buyer profile, and you only pay for the ones that do. People still treat a TV ad differently than a banner ad. It reads as something an established brand would run.
Digital video. Pre-roll, mid-roll, and outstream ads inside articles catch people on laptops, tablets, and phones. Unlike a TV spot, these are clickable. A viewer can go from watching to considering your site in one tap.
Digital audio. When someone's driving, cooking, or exercising, their eyes are off screens but their ears are still on. Spotify, Pandora, podcasts, and digital radio reach them in those windows. Most audio ads play through headphones in a fairly quiet environment, and that's part of why they tend to stick.
Mobile. The device that's always in someone's pocket. In-app placements, mobile web banners, and location-based ads reach people based on where they physically are right now, which is what drives foot traffic.
Display. Banner ads are the plumbing of the internet. Not glamorous, but cheap reach, and the backbone of any retargeting strategy: they keep your brand showing up while someone browses news sites and blogs, building familiarity through repetition.
Native. Ads styled to match the site they're on, so they read as an article recommendation rather than a banner. That's what gets past banner blindness. It's particularly useful for B2B and complex services, where you need to educate someone before they'll buy.
Channel tells you where an ad shows up. Targeting tells you who sees it, and a great video ad in front of the wrong person is still wasted money. We use five targeting methods, depending on the goal.
| Targeting method | How it works | What it's for |
|---|---|---|
| Precision geofencing | Tracks devices entering a physical boundary | Competitor conquesting, event targeting |
| Addressable targeting | Matches a list of addresses to IPs/routers | A digital version of direct mail |
| Search retargeting | Tracks keyword-based intent | Reaching people actively researching |
| Site retargeting | Uses a pixel to track past visitors | Re-engaging people who already visited your site |
| Contextual targeting | Reads page content in real time, no cookies needed | Cookie-free, relevant placement |
Precision geofencing. We capture an anonymous device ID when a phone crosses into the fenced boundary, and can keep serving that person ads for up to 30 days after they leave. Two ways this gets used most often: fencing a competitor's storefront and serving your pricing or reviews to their foot traffic, or fencing a trade show, convention, or concert where your target audience is already gathered in one place.
Addressable targeting bridges offline and online. You give us a list of home or business addresses, and we map those to the actual routers and devices tied to them, then serve display, video, or streaming TV ads to those specific households. No printing, no postage, and unlike direct mail, you can track it across devices.
Search retargeting picks up where paid search leaves off. Instead of bidding on expensive keywords directly, we identify people who searched your target terms and follow them with display, native, or video ads as they browse elsewhere. You reach high-intent buyers without paying premium CPCs.
Site retargeting deals with the fact that most first-time visitors leave without converting. A pixel on your site lets us re-engage them with ads as they browse other sites, stream TV, or listen to music, pulling them back toward your funnel.
Contextual targeting places your ad next to relevant material based on what's actually on the page, no cookies required. Someone reading about home renovation sees your hardware or home insurance ad on that same page.
No single channel carries a whole funnel by itself. Here's how we typically pair them:
Most businesses either spend too little to learn anything useful, or lock into a long contract before they've proven the math works. Neither is a great way to spend a budget.
We work backward from statistical significance to find the smallest spend that will actually tell you something. That's the Minimum Viable Ad Spend, or MVAS:
$$MVAS = \frac{C \times CPC}{CVR}$$
Where C is the number of conversions you need to draw a real conclusion (30 is a reasonable floor), CPC is your estimated cost per click, and CVR is your landing page conversion rate as a decimal.
If you're running an impression-based channel like display or mobile, you'll need to convert CPM into CPC first:
$$CPC = \frac{CPM}{10 \times CTR}$$
where CTR is your click-through rate as a percentage.
Here's what that looks like in practice. Say a B2B campaign needs 30 conversions, has a 2% landing page conversion rate, a blended CPM of $10, and an estimated CTR of 0.5%.
First, the CPC:
$$CPC = \frac{10.00}{10 \times 0.5} = \$2.00$$
Then the MVAS:
$$MVAS = \frac{30 \times 2.00}{0.02} = \$3,000$$
$3,000 is the floor for a test that will actually mean something. Spend less and your sample size is too small to trust. Spend more before you've looked at those first 30 conversions and you're just gambling on unproven creative and targeting.
We don't use rigid contracts or high minimums. We help you find your MVAS, run the test, and scale the budget once the numbers back it up.
Discovery call. We talk through your business, your audience, what's worked before, and what you're comfortable spending, so we understand your actual unit economics before recommending anything.
Strategy. From that conversation, we build a media plan: the channel mix and targeting parameters we think will return the most for your budget.
Launch. Once you sign off and creative is ready, we handle tracking pixels, targeting setup, and launch. Most campaigns are live across channels within 5 to 7 business days.
Optimization and reporting. Once it's live, we adjust bids, creative, and targeting as data comes in, and send weekly reports on where your ads ran, who saw them, and how they performed.
If you're tired of juggling separate vendors for display, geofencing, and CTV, dealing with reporting you can't fully trust, or locked into a contract that isn't delivering, that's exactly the setup we built this to replace.
We run your streaming TV, video, audio, mobile, display, and native campaigns from one place, with one team who can tell you exactly where your budget went and what it did. Schedule a discovery call and we'll build you a media plan and targeting recommendation based on your actual goals, not a template.
