Addressable advertising lets you serve digital ads to specific households based on their physical address. Upload a list of addresses and we match them to devices in those homes, then serve your ads across display, mobile, video, and streaming TV.
Think of it like digital direct mail, but instead of sending a postcard, you're serving ads across the web and on their TV.
Geofencing targets people based on where they go (locations they visit).
Addressable targets people based on where they live (their home address).
Both are powerful. Many campaigns use both together for maximum impact.

Retarget past customers Upload your customer list and stay top-of-mind with people who already know you.
Reach new movers Target households that recently moved into your service area.
Direct mail enhancement Running a direct mail campaign? Add addressable ads to increase response rates.
Conquest competitor customers Have a list of competitor locations? Target the households around them.
Prospect list targeting Purchased a list from a data provider? We can match and target those addresses.

Once we match your address list, we can serve ads across:
Step 1: Upload Your List Provide a list of addresses in a spreadsheet. Customer list, prospect list, or purchased data.
Step 2: We Match We match addresses to household devices. Typical match rates range from 50-85% depending on the list.
Step 3: Ads Served Your ads start appearing to matched households across their devices.
Step 4: Measure Results Track impressions, clicks, website visits, and conversions.
Upload your customer or prospect list and start reaching specific households with targeted ads.
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