The Full Force Ads Programmatic Platform enables data-driven display and mobile advertising through unstructured, elemental data. Instead of relying on pre-packaged, brokered, and arbitrage audience segments, our platform enables marketers to create custom audiences based on individual data elements such as:

• Device: Target users by desktop, tablet, and mobile devices.
• Operating System: Target operating systems such as iOS, Android, or Windows.
• Browser Type: Target browsers such as Chrome, Safari, or Firefox, and even chose which browser version to advertise to.
• Geography: Target geographically with a radius as tight as five-miles, by DMA, state, or country.
• Recency: Target your customers based on how long its been since they visit your location. From only serving ads while they are in your location (instant) or serve ads after they’ve left up to 30 days later.
• Intent-Based Search Data: Build targeted keyword lists just like performance search marketing.
• Contextual Content: Target users based on the category of contextual content on the page they are viewing or specific keywords in context.
• Browsing Behavior: Target users based on their past browsing behaviors such as domains visited.
• Your CRM Data: Bring your first-party unstructured data into the Full Force Ads platform and target any individual data element you own.