Geofencing

Target people based on the real-world places they visit. Draw a virtual boundary around any location and serve ads to everyone who enters.

What is Geofencing?

Geofencing draws a virtual boundary around a physical location, such as a competitor's store, an event venue, a shopping center, or any address you choose. When someone with a mobile device enters that boundary, we capture their device ID and can serve them ads for up to 30 days.

Unlike broad geographic targeting (city, zip code, radius), geofencing targets specific buildings and properties with precision. You're not buying "people in this zip code." You're reaching people who actually walked into a specific location.

How Geofencing Works

Step 1: Define Locations Tell us which locations matter to your business: competitor stores, relevant venues, neighborhoods, or events.

Step 2: We Draw the Fence We create precise virtual boundaries around each location. Fences can be as small as a single building or as large as a shopping complex.

Step 3: Capture Devices When someone enters the geofenced area with their mobile device, we capture their device ID.

Step 4: Serve Ads Those devices receive your ads as they browse websites, apps, and streaming content for up to 30 days after the visit.

Step 5: Measure Results Track impressions, clicks, website visits, and even return visits to your own location using Conversion Zones.

Use Cases

Competitor Conquesting

Draw geofences around your competitors' locations. When their customers visit, capture their devices and serve them your ads. Show them why you're the better choice.

Customer Loyalty

Geofence your own locations to build an audience of past visitors. Serve them ads to bring them back, promote new offerings, or reinforce your brand.

Event Targeting

Target people who attend specific events: trade shows, concerts, conferences, sporting events. Capture attendees during the event window and advertise to them afterward. [Learn more about Event Targeting →]

Neighborhood Targeting

Geofence specific neighborhoods, apartment complexes, or residential areas. Ideal for home services, real estate, and local businesses.

Retail & Shopping Centers

Target visitors to malls, shopping centers, or specific stores. Reach people who are actively shopping in relevant categories.

Channels Available

Once we capture devices from geofenced locations, we can serve ads across:

Channel	Description
Display	Banner ads across websites and apps
Mobile	Ads on smartphones and tablets
Video	Pre-roll and mid-roll video ads
Streaming TV	Full-screen ads on connected TVs
Audio	Ads on Spotify, Pandora, podcasts
Native	In-feed ads that match content

Most campaigns use multiple channels for maximum reach and frequency.

Conversion Zones: Measuring Foot Traffic

Geofencing isn't just about serving ads; it's about measuring what happens after. Conversion Zones track when someone who saw your ad actually visits your location.

How Conversion Zones Work:

We geofence competitor or target locations (where you want to capture audiences)
We create a Conversion Zone around your business location(s)
When someone enters a geofenced location, they start seeing your ads
If that same device later enters your Conversion Zone, we count it as a conversion

This gives you a real "cost per visit" metric, not just clicks, but actual foot traffic driven by your campaign.

Why Geofencing?

Precision targeting. Reach people based on actual behavior, not just demographics or assumptions. They visited the location that's intended.

Competitive advantage. Your competitors' customers are your best prospects. Geofencing lets you reach them at scale.

Measurable results. Conversion Zones prove ROI by tracking actual store visits driven by your campaign.

Multi-channel reach. Serve ads across display, video, streaming TV, audio, and mobile, not just one format.

Extended window. Target people for up to 30 days after their visit. Stay top-of-mind as they research and decide.

Geofencing vs. Other Targeting

Method	What It Targets	Best For
Geofencing	People who visit specific locations	Competitor conquesting, events, foot traffic
Addressable	Specific home addresses	Customer lists, direct mail enhancement
Radius/Zip	Everyone in a geographic area	Broad local awareness
Behavioral	People with certain interests/behaviors	In-market audiences
Retargeting	People who visited your website	Converting existing interest

Many campaigns combine geofencing with other tactics for maximum impact.

Specifications

Requirement	Details
Minimum fence size	~50 sq meters (single building)
Maximum fence size	25 Sq Miles
Recency window	Up to 30 days
Minimum locations	No minimum: target 1 or 1,000+
Historical targeting	30 day look back window
Bulk upload	CSV/Excel upload for multiple locations

How to Get Started

Step 1: Strategy Call

Tell us about your business and goals. We'll identify the best locations to target.

Step 2: Location List

Provide a list of addresses, or we'll help you build one based on competitors, events, or relevant venues.

Step 3: Campaign Build

We set up geofences, Conversion Zones, targeting parameters, and creative.

Step 4: Launch

Campaigns typically go live within 5-7 business days.

Step 5: Optimize & Report

Weekly reporting on impressions, clicks, and Conversion Zone visits with ongoing optimization.

Ready to Target Real-World Behavior?

Geofencing turns physical locations into targetable audiences. Let's identify the locations that matter to your business.