Using Google's Tag Manager makes life easy for marketers and takes the pressure off developers. Why? Marketers can put items on their websites without the need to get a developer involved. However, there are some items that you need to be aware of and processes you should follow. Most marketing team members want to just […]

Many marketing agencies enter the digital marketing arena by creating their own strategy and focusing on their strengths. However, some agencies offer a "white-label" service, which packages a business' branding with the agency's expertise for a complete offering. If you want help growing your own marketing agency, consider this article to learn more about white-label […]

You've probably been retargeted before. You know, when you browse for a pair of shoes on Amazon, and then for the next week, every site you visit has an ad for that exact same pair of shoes? That's retargeting. Or maybe you were looking at a particular type of car on a dealer's website, and […]

In the past, businesses would market to potential customers in a very general way. They would buy ad space in newspapers or on billboards and hope that people in their target demographic would see it and be interested. With the advent of digital marketing, businesses can now target their marketing efforts much more specifically. Geofencing […]

This little deck by Solve Media always puts things in perspective for how likely someone is to actually click on a banner ad.  This tells the tale of influence, not action.

There are a lot of forbidden topics when it comes to advertising and one of them is regarding firearms and gun sales. Certain companies (i.e. Google) won’t let you advertise them and certain exchanges don’t allow them either. Since we purchase inventory from several exchanges we can advertise your product. The biggest restriction will be […]

Programmatic video advertising allows advertisers to purchase ad inventory in real time, rather than having to wait for an auction to take place. This means that advertisers can reach people who are interested in their products at any given moment.