Engage new customers by showing them video ads across premium publishers. Video is an excellent medium for reaching users via desktops and mobile devices. Real-time bidding allows Simpli.fi to target users based on geography and online behavior. PROGRAMMATIC VIDEO OPTIONS Pre-roll Video Ads: These video ads appear immediately before free video content on publishers like CNN.com, […]

Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to […]

Mobile targeting works many wonders, but there’s no denying that quite a few marketers have yet to achieve its full potential. Two top challenges: precision and scale when trying to get the right audiences.  To help marketers find creative ways to turn data into audiences, our partner Simpli.fi has developed an advanced temporal geo-targeting solution that takes […]

Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage them with a completely new level of performance and insight. Site Retargeting targets users who have already visited your site while they are visiting other sites across the web. Site retargeting is a highly effective method of converting site visitors into […]

Reach more searchers, more often, and more effectively with Full Force Ads' industry-leading keyword-level search retargeting.Full Force Ads' keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Intent data captured while a user is searching is generally the most effective targeting data available. Using search […]

In a previous article, we simply defined what a CPM was.  It is simply the cost per 1000 impressions of an advertisement.  This is the most common type of display advertising campaigns. They tend to allow for the greatest reach and prevent people from getting into the "last click dilemma".  Display advertising is about influencing […]