API stands for “application program interface.” An API typically facilitates the ability for two separate...
This targeting tactic allows you to target individual households at the address level with digital...
This tool in the Full Force Ads' UI allows you to build custom audiences in...
This is the width and height in which an ad appears on a screen. It...
This is the time during which Full Force Ads tracks conversions associated with a user....
An ad tag is HTML code that references an ad hosted on a third-party ad...
This is the desired behavior you want a user to complete after being served an...
When a publisher has available ad space, it notifies the exchange, which sends out a...
A bid is an offer to pay a certain amount for an available impression.
Listed as a percentage, this is the ratio of website visitors who only view the...
This technique delivers online ads to relevant users by targeting them based on their web-browsing...
A blacklist is a list of domains or IP addresses on which campaigns will not...
This is the period of time a campaign runs. It features a defined start date...
CPC stands for “cost per click.” Calculate this metric by dividing the total campaign spend...
CPA stands for “cost per action.” Calculate this metric by dividing the total campaign spend...
A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of...
This targeting tactic serves ads to users visiting webpages that are relevant to the context(s)...
This is the goal your campaign tries to achieve. Choose between a Clickthrough Rate (CTR)...
This links together multiple devices that belong to the same user. With cross-device matching, Full...
Creative flights allow you to schedule when ads run. This is ideal when you have...
Based on a campaign’s goal, combinatorial bidding analyzes tens of thousands of data factors in...
CPM stands for “cost per mille,” which refers to the cost per 1,000 impressions. Calculate...
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a...
This is the location you want users to visit after receiving an ad. When a Conversion...
This is a normal display ad that is shown beside a video ad.
Engage new customers by showing them ads that resonate with the content they are already...
In a previous article, we simply defined what a CPM was. It is simply the...
WHAT IS CTV?CTV stands for “connected TV” and is any television set used to stream...
CPA is sometimes referred to as "cost per acquisition", which has to do with the...
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian mille means one thousand), is a...
The click-through rate is the number of times a click is made on the advertisement...
DMA stands for “designated market area.” Campaigns target these metropolitan regions to reach large groups...
This feature dictates the time of day ads serve. For example, use dayparting to enable...
This method of cross-device matching pairs users’ devices based on login information. For example, if...
A deal is the price of an ad placement determined between a publisher and an...
This traditional ad serves an animated or static image rather than a video.
This personalized ad serves in real-time to specific users. Unlike normal creatives, dynamic creatives do...
DSP stands for “demand side platform.” DSPs like Full Force Ads bid for and purchase...
DMP stands for “data management platform.” The platform houses data. Our proprietary DMP manages both...
A feed is a list of possible creative elements that can be placed in a...
An ad exchange facilitates the buying and selling of media advertising inventory from multiple ad...
Event Targeting allows you to create audiences of users who visit a location during a...
With Event Targeting, this is the Geo-Fence specified for a targeted event.
With Event Targeting, this is the period of time during which the Event Fence will...
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