Campaign Flight

This is the period of time a campaign runs. It features a defined start date...

CPC

CPC stands for “cost per click.” Calculate this metric by dividing the total campaign spend...

CPA

CPA stands for “cost per action.” Calculate this metric by dividing the total campaign spend...

Clickthrough Conversion

A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of...

Category Contextual

This targeting tactic serves ads to users visiting webpages that are relevant to the context(s)...

Campaign Goal

This is the goal your campaign tries to achieve. Choose between a Clickthrough Rate (CTR)...

Cross-Device Matching

This links together multiple devices that belong to the same user. With cross-device matching, Full...

Creative Flight

Creative flights allow you to schedule when ads run. This is ideal when you have...

Combinatorial Bidding

Based on a campaign’s goal, combinatorial bidding analyzes tens of thousands of data factors in...

CPM

CPM stands for “cost per mille,” which refers to the cost per 1,000 impressions. Calculate...

CTR

CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a...

Conversion Zone/Conversion Fence

This is the location you want users to visit after receiving an ad. When a Conversion...

Companion Ad

This is a normal display ad that is shown beside a video ad.

CONTEXTUAL TARGETING

Engage new customers by showing them ads that resonate with the content they are already...

CPM Campaign

In a previous article, we simply defined what a CPM was.  It is simply the...

Create a Site Retargeting Audience in Self-Services on Full Force Ads

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CTV - Connected TV - Definition

WHAT IS CTV?CTV stands for “connected TV” and is any television set used to stream...

CPA as "cost per acquisition"

CPA is sometimes referred to as "cost per acquisition", which has to do with the...

Cost Per Thousand - CPM - aka Cost Per Mille

Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian mille means one thousand), is a...

CTR - Click Through Rate - Definition

The click-through rate is the number of times a click is made on the advertisement...