This is the period of time a campaign runs. It features a defined start date...
This is the goal your campaign tries to achieve. Choose between a Clickthrough Rate (CTR)...
This targeting tactic serves ads to users visiting webpages that are relevant to the context(s)...
A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of...
Based on a campaign’s goal, combinatorial bidding analyzes tens of thousands of data factors in...
Product Roadmap See what we’re working on, what’s planned, and what we’re reviewing for future updates...
This is a normal display ad that is shown beside a video ad.
Engage new customers by showing them ads that resonate with the content they are already...
This is the location you want users to visit after receiving an ad. When a Conversion...
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian mille means one thousand), is a...
CPA stands for “cost per action.” Calculate this metric by dividing the total campaign spend...
CPA is sometimes referred to as "cost per acquisition", which has to do with the...
CPC stands for “cost per click.” Calculate this metric by dividing the total campaign spend...
CPM stands for “cost per mille,” which refers to the cost per 1,000 impressions. Calculate...
In a previous article, we simply defined what a CPM was. It is simply the...
This starts at the section of the video that shows how to setup the retargeting...
Creative flights allow you to schedule when ads run. This is ideal when you have...
This links together multiple devices that belong to the same user. With cross-device matching, Full...
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a...
The click-through rate is the number of times a click is made on the advertisement...
WHAT IS CTV?CTV stands for “connected TV” and is any television set used to stream...
Enter the destination URL
Or link to existing content
