DMA stands for “designated market area.” Campaigns target these metropolitan regions to reach large groups...
This feature dictates the time of day ads serve. For example, use dayparting to enable...
This method of cross-device matching pairs users’ devices based on login information. For example, if...
A deal is the price of an ad placement determined between a publisher and an...
This traditional ad serves an animated or static image rather than a video.
This personalized ad serves in real-time to specific users. Unlike normal creatives, dynamic creatives do...
DSP stands for “demand side platform.” DSPs like Full Force Ads bid for and purchase...
DMP stands for “data management platform.” The platform houses data. Our proprietary DMP manages both...
A feed is a list of possible creative elements that can be placed in a...
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