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Video Start Event

A video start event occurs when a video creative loads and begins its playback.

Viewthrough Conversion

A viewthrough conversion occurs when a user receives an ad and converts without clicking on...

Video Completion Rate

This is the ratio of video start events to video completion events.

Video Ad

This traditional ad serves a video rather than an image. It appears within video content.

VAST

VAST stands for “Video Ad Serving Template.” It is a formal outline for creating video...

Viewability

Viewability metrics indicate how likely an ad is “in view.” A display ad is “in...

Video Completion Event

A video completion event occurs when a video creative plays all the way to its...

View-through Rate VTR - Definition

A view-through rate (VTR), measures the number of post-impression response or view-through from display media impressions viewed...

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