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Action

This is the desired behavior you want a user to complete after being served an...

Ad Size

This is the width and height in which an ad appears on a screen. It...

Ad Tag

An ad tag is HTML code that references an ad hosted on a third-party ad...

Addressable Audience Curation

This tool in the Full Force Ads' UI allows you to build custom audiences in...

Addressable Geo-Fencing

This targeting tactic allows you to target individual households at the address level with digital...

API

API stands for “application program interface.” An API typically facilitates the ability for two separate...

Attribution Window

This is the time during which Full Force Ads tracks conversions associated with a user....

FULL FORCE ADS
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