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Behavioral Targeting

This technique delivers online ads to relevant users by targeting them based on their web-browsing...

Bid

A bid is an offer to pay a certain amount for an available impression.

Bid Request

When a publisher has available ad space, it notifies the exchange, which sends out a...

Blacklist

A blacklist is a list of domains or IP addresses on which campaigns will not...

Bounce Rate

Listed as a percentage, this is the ratio of website visitors who only view the...

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