Full Force Ads
A

API

API stands for “application program interface.” An API typically facilitates the ability for two separate...

Addressable Geo-Fencing

This targeting tactic allows you to target individual households at the address level with digital...

Addressable Audience Curation

This tool in the Full Force Ads' UI allows you to build custom audiences in...

Ad Size

This is the width and height in which an ad appears on a screen. It...

Ad Size

This is the width and height in which an ad appears on a screen. It...

Attribution Window

This is the time during which Full Force Ads tracks conversions associated with a user....

Ad Tag

An ad tag is HTML code that references an ad hosted on a third-party ad...

Action

This is the desired behavior you want a user to complete after being served an...

B

Bid Request

When a publisher has available ad space, it notifies the exchange, which sends out a...

Bid

A bid is an offer to pay a certain amount for an available impression.

Bounce Rate

Listed as a percentage, this is the ratio of website visitors who only view the...

Behavioral Targeting

This technique delivers online ads to relevant users by targeting them based on their web-browsing...

Blacklist

A blacklist is a list of domains or IP addresses on which campaigns will not...

C

Campaign Flight

This is the period of time a campaign runs. It features a defined start date...

CPC

CPC stands for “cost per click.” Calculate this metric by dividing the total campaign spend...

CPA

CPA stands for “cost per action.” Calculate this metric by dividing the total campaign spend...

Clickthrough Conversion

A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of...

Category Contextual

This targeting tactic serves ads to users visiting webpages that are relevant to the context(s)...

Campaign Goal

This is the goal your campaign tries to achieve. Choose between a Clickthrough Rate (CTR)...

Cross-Device Matching

This links together multiple devices that belong to the same user. With cross-device matching, Full...

Creative Flight

Creative flights allow you to schedule when ads run. This is ideal when you have...

Combinatorial Bidding

Based on a campaign’s goal, combinatorial bidding analyzes tens of thousands of data factors in...

CPM

CPM stands for “cost per mille,” which refers to the cost per 1,000 impressions. Calculate...

CTR

CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a...

Conversion Zone/Conversion Fence

This is the location you want users to visit after receiving an ad. When a Conversion...

Companion Ad

This is a normal display ad that is shown beside a video ad.

CONTEXTUAL TARGETING

Engage new customers by showing them ads that resonate with the content they are already...

CPM Campaign

In a previous article, we simply defined what a CPM was.  It is simply the...

Create a Site Retargeting Audience in Self-Services on Full Force Ads

Create an Organization and Sub-Organization in Full Force Ads Self-Service Platform

Create a Self-Service Geofencing Marketing Campaign in Full Force Ads

CTV - Connected TV - Definition

WHAT IS CTV?CTV stands for “connected TV” and is any television set used to stream...

CPA as "cost per acquisition"

CPA is sometimes referred to as "cost per acquisition", which has to do with the...

Cost Per Thousand - CPM - aka Cost Per Mille

Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian mille means one thousand), is a...

CTR - Click Through Rate - Definition

The click-through rate is the number of times a click is made on the advertisement...

D

DMA

DMA stands for “designated market area.” Campaigns target these metropolitan regions to reach large groups...

Dayparting

This feature dictates the time of day ads serve. For example, use dayparting to enable...

Deterministic Matching

This method of cross-device matching pairs users’ devices based on login information. For example, if...

Deal

A deal is the price of an ad placement determined between a publisher and an...

Display Ad

This traditional ad serves an animated or static image rather than a video.

Dynamic Creative

This personalized ad serves in real-time to specific users. Unlike normal creatives, dynamic creatives do...

DSP

DSP stands for “demand side platform.” DSPs like Full Force Ads bid for and purchase...

DMP

DMP stands for “data management platform.” The platform houses data. Our proprietary DMP manages both...

Dynamic Creative Feed

A feed is a list of possible creative elements that can be placed in a...

E

Exchange

An ad exchange facilitates the buying and selling of media advertising inventory from multiple ad...

Event Targeting

Event Targeting allows you to create audiences of users who visit a location during a...

Event Fence

With Event Targeting, this is the Geo-Fence specified for a targeted event.

Event Flight

With Event Targeting, this is the period of time during which the Event Fence will...

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